“Imagine a world in which most of the brand information that reaches us is immediately relevant to our individual needs and interests, has some form of direct value and is honest in its approach. Advertising like that might even be likable” writes Perfect Fools’ Patrick Gardner today in Creativity’s CATScan, here.
Gardner is one of the speakers at the next Creativity & Technology (CaT) conference held by Creativity in New York on June 10. Find more info and full list of speakers here.
Leading advertising journal Creativity has published its annual ranking of top production companies worldwide and Perfect Fools is once again listed. According to Creativity PF is one of seven “digital shops that have helped to reshape the production industry”.
See the full list here.
Perfect Fools co-founder and partner Patrick Gardner will join a panel discussion to take place during this year’s Advertising Week in New York.
The session, titled “Cutting-Edge Creative: How Sweden is Changing Advertising”, is co-hosted by The Consulate General of Sweden in New York, the Advertising Association of Sweden and the Swedish Trade Council, and will be moderated by Teressa Iezzi, Editor of Creativity and Creativity-Online.com.
It’s happening at the Paley Center on W. 52nd Street in Manhattan, from 8:30 to 11:30 a.m. on Friday, September 26. If you’ve ever wondered what’s up with those crazy Swedish agencies (or even if you haven’t but just happen to be knocking about midtown with nothing better to do) be sure to stop by.
More info here.
This month’s issue of Creativity magazine features a roundup of 10 of the world’s top interactive production companies, including a certain collection of Fools.
As the piece starts: “The companies here can hardly be classified as just production shops. In fact, many of them may justifiably take issue with being put on such a list. That’s a testament to the fact that production, especially in the digital world, is not just about execution. The players here not only make ideas happen – they come up with a whole lot of them too – the sorts that demand not just a background in storytelling, but roots in strategy, media, and perhaps most important, technology…. Say hello to the production and idea muscle behind some of the most thrilling digital experiences this year.”
We love it – thanks Creativity! Grab a copy at your newsstand today.