Perfect Fools has conceived and built, together with Anomaly and Intro, Converse UK’s first interactive retail installation.

The installation is part of the digitally-led campaign around Converse’s latest music collab, Desire. The experience is at Schuh’s flagship store in London’s Oxford Street, one of the busiest in the world.

It centers around an interactive window display where pedestrians can interact with the Desire video through motion detection. There is also an old school in-store terminal where Schuh shoppers can engage further. A mobile/social media twist is provided by a Facebook Places powered free give-away.