May 14th, 2012
The Canvas Experiment for Converse struck Gold last week when it was awarded top acclaim in Environmental/Experiential at the One Show Interactive Awards. Canvas also scored a One Show Design Silver in Spatial Design/Indoor Spaces, and a One Show Merit award in Installations.
Post update: It didn’t end there – also The Super Mega Rainbow Updater Perfect Fools produced for TBWA\London scored two One Show Interactive Silvers, in Best Use of Social Media and Other Interactive Media, as well as a One Show Merit Award in Experiential Advertising.
December 27th, 2011
Interactive installation The Canvas Experiment by Perfect Fools for Converse has made yet another end-of-year top list, this time being featured on Creativity’s ‘Best of 2011′ list.
You find the full list here, and the feature about The Canvas Experience here.
December 19th, 2011
Interactive installation The Canvas Experiment – the digital screen made by Perfect Fools out of 480 Converse All-Stars – made it onto Creative Review’s top 10 list of Advertising Picks of the Year. See the full list here.
December 2nd, 2011
Converse Canvas – the fully-functional digital screen made up of 480 Chuck Taylors – just won three Silvers at the Eurobest Awards, in Promo & Activation, Interactive and Design. Check out a film about the project here.
June 23rd, 2011
As of Wednesday evening the Fools claimed no fewer than five Lions at this year’s Cannes Festival, including two silvers (in Promo and Design) and a bronze (Cyber) for the Converse Canvas Experiment, as well as silver and bronze for Skittles Updater, produced by PF for TBWA London. Check out all the Cannes news here.
June 13th, 2011
, Latest work
With 800,000 new fans online and successful live trips to Paris, Berlin, Barcelona, Madrid and Milan, Converse’s new Canvas robotic shoe screen is off to an awesome start. To celebrate we’ve put together some of the best Canvas clips, including a look behind the scenes as well as shots of the events on the Champs-Elysées and in Mitte.
And a big thanks to our friends at Checkland Kindleysides for helping to bring the Canvas to life and keeping it in good shape at each of the live events.
April 29th, 2011
, Latest work
It’s red, white and blue, weighs 400 kg, is 5.5 m wide x 3.6 m high, comprises 20 modules and contains 480 motors.
It’s not Kate Middleton’s Royal Wedding dress. It’s The Canvas Experiment – a groundbreaking hybrid of digital technology, retail installation and artistic expression developed by Perfect Fools for Converse.
Converse create a world of engaging brand experiences with music, art and events. But what if instead of building stories around shoes we could make the shoes themselves the experience?
By combining the latest in physical computing, some heavy engineering, custom-made content and good old analog music, we did just that.
The Canvas is a fully-functional digital screen made of pure canvas Chucks. 480 All Stars, each connected to an individual servomotor enabling 180° rotation, controlled by three synchronized servers. The Chucks act as pixels, displaying images, videos, games, whatever – just like any other screen.
Check out the video above for a flavor of what’s to come.