As of Wednesday evening the Fools claimed no fewer than five Lions at this year’s Cannes Festival, including two silvers (in Promo and Design) and a bronze (Cyber) for the Converse Canvas Experiment, as well as silver and bronze for Skittles Updater, produced by PF for TBWA London. Check out all the Cannes news here.
For a second year running PF ECD Tony Högqvist joined Taiwan’s official Cannes Lions representatives for a three-day series of workshops and seminars dubbed Interactive@Taiwan, which he led together with fellow Swede Klas Lusth of Acne. The festival took place in Taipei earlier this month. In addition Tony also delivered a seminar on McDonald’s Dreaming in Mono at a related event hosted by Yahoo. More info available here (Mandarin).
In Perfect Fools’ and McDonald’s session at Cannes Lions 2010 last week, Shaun Russell, Nordic Marketing Director at McDonald’s, teamed up with Fredrik Heghammar, Tony Högqvist and Patrick Gardner to tell the unlikely story behind this winter’s transmedia campaign Dreaming in Mono: the project’s strategic roots, how it evolved through production, and where McDonald’s Nordic is headed next. The seminar took place on the final day of the festival, Saturday. Watch a part of the session here.
Last Wednesday Perfect Fools stood as co-host of the returning Swedish förfest – ‘pre-party’ – at Cannes Lions together with B-reel, CP+B Europe and North Kingdom. Drinks, authentic flavorless Swedish sausages and the French sun – now that’s a great concept! Who ever said Sweden has to be cold?
Next week Perfect Fools’ Fredrik Heghammar, Tony Högqvist and Patrick Gardner are heading south together with McDonald’s Nordic Senior Marketing Director Shaun Russell to hold a seminar at the Cannes Lions festival. The topic is transmedia storytelling and in particular McDonald’s Dreaming in Mono, a brand entertainment experience consisting of over one hour of feature film content broadcast across TV networks in the Nordic region, as well as related elements distributed in-restaurant, on Xbox live, iTunes and online.
The session will take place in the Palais’ Debussy Theater from 1.00 – 1.45 pm on Saturday, June 26, and is open to all festival delegates. Read more about Dreaming in Mono here and see the full festival schedule here.
The AEG-Electrolux Noise Awareness campaign won a Gold Media Lion in Cannes! We produced the website for the campaign, which let visitors interact with realtime sound-level data continuously fed to the site from large physical billboards placed in major European cities. The site’s not live anymore, but you can read more about it here (and the Media Lions here).
Friends tag & track – Friends, Åkestam Holst & Perfect Fools
H&M Spring Fashion – H&M, Perfect Fools
Perfect Fools claimed a Media Grand Prix and Gold Cyber Lion at the Cannes Lions 2008 International Advertising Festival.
The Media Grand Prix was for our work with Sweden’s Forsman & Bodenfors on an integrated campaign for AMF Pension. The top prize was awarded for an online concept, co-developed by Perfect Fools and Forsman & Bodenfors, that enables a person to upload an image of themselves and watch as they become 70-years old in a matter of seconds.
Check out the original campaign site here.
The Gold Cyber Lion was for an online campaign in the US for AAA, the road, travel and financial services association.
The website www.aaatown.com lets visitors learn more about AAA products by exploring a car crash scenario as it plays out from a number of different angles around an intersection. It was developed for Publicis & Hal Riney San Francisco.
Perfect Fools’ Comcast Triple Slanguage and Hyundai Think About It campaigns with Goodby, Silverstein & Partners were both also shortlisted for Cyber Lion awards, along with Mentos Jazz Club, a banner created for BBH London.
Finally, Perfect Fools wants to send out a big thank you to all of our clients for the incredibly exciting work this year!
Just a few days left until Cannes and Perfect Fools will be there. Every last one of us from Stockholm, New York and Amsterdam, from Monday until they throw us out of town on Thursday (if not before).
Our very own Young Lions, Oscar and Mattias, will be blogging on the festivities as well as their personal lion hunt.
Hope to see you there!
Perfect Fool Oscar Asmoarp and soon-to-be Fool Mattias Mattisson (he joins PF May 28) are Sweden’s Young Lions for 2008.
The pair picked up the title for an innovative campaign combining an interactive garbage can with an online banner. The campaign prods city dwellers to stop littering and start tossing their trash where it belongs.
As Sweden’s official Young Lions Asmoarp and Mattisson will represent the country at the international Young Lions competition later this year in Cannes. More info about Young Lions here.
Check out the winning campaign here.