April 23rd, 2009
Two PF projects have made their way into the nominee list for this year’s Webby Awards.
BBC Survivors Interactive has been selected as a nominee in the Best Television category (more details here), and K•Swiss Free-Running has been nominated in the Best Visual Design — Function category (more details here).
Mentos KissCam and AAA Town were both selected as Official Honorees.
The winners will be announced on May 5, and until then you can vote for your favorite in the Webby People’s Voice Awards here.
New York Festivals winners were announced this week. AMF Pension, produced by PF for Forsman & Bodenfors, was chosen a finalist in the Best Use of Alternative Media category, and won a bronze in the Banking/Financial Services/Insurance category.
More about New York Festivals here.
December 2nd, 2008
Perfect Fools campaigns logged four shortlists at this year’s Eurobest, taking place this week in Stockholm.
K•Swiss Free Running, AAA Town, AMF MMS and Nokia Unloader each picked up nods. Winners will be announced at an awards ceremony tomorrow, Wednesday, December 12.
More info here.
November 28th, 2008
Perfect Fools campaigns earned two silvers at this year’s Epica: for Absolut Disco, produced for Great Works; and AMF MMS, based on a concept co-created by Perfect Fools and Forsman & Bodenfors.
AMS MMS was also awarded the top prize in Consumer Advertising at Swedish 100-wattaren.
See full details on the Epica awards here, and 100-wattaren here (in Swedish).
June 19th, 2008
Perfect Fools claimed a Media Grand Prix and Gold Cyber Lion at the Cannes Lions 2008 International Advertising Festival.
The Media Grand Prix was for our work with Sweden’s Forsman & Bodenfors on an integrated campaign for AMF Pension. The top prize was awarded for an online concept, co-developed by Perfect Fools and Forsman & Bodenfors, that enables a person to upload an image of themselves and watch as they become 70-years old in a matter of seconds.
Check out the original campaign site here.
The Gold Cyber Lion was for an online campaign in the US for AAA, the road, travel and financial services association.
The website www.aaatown.com lets visitors learn more about AAA products by exploring a car crash scenario as it plays out from a number of different angles around an intersection. It was developed for Publicis & Hal Riney San Francisco.
Perfect Fools’ Comcast Triple Slanguage and Hyundai Think About It campaigns with Goodby, Silverstein & Partners were both also shortlisted for Cyber Lion awards, along with Mentos Jazz Club, a banner created for BBH London.
Finally, Perfect Fools wants to send out a big thank you to all of our clients for the incredibly exciting work this year!
May 1st, 2008
, Latest work
Swedish life insurance company AMF Pension centers its advertising around inspiring people to think about — and look forward to — their future.
To get the attention of young people, who normally have a limited interest in pension matters, Perfect Fools together with Forsman & Bodenfors created an mms- and web service that gives users the opportunity to see what they might look like at the age of 70. Minutes after uploading your photograph, an image of your digitally aged self is sent back to your mobile phone or via email, complete with wrinkles and grey hair.
The campaign has received its share of acclaim, including a Media Grand Prix at the Cannes Lions 2008 International Advertising Festival.
April 4th, 2008
The AMF ‘Be 70 Today’ campaign, produced by Perfect Fools for Forsman & Bodenfors and based on a concept co-developed by PF and F&B, won a silver in the Integrated Campaign category at this year’s Swedish Golden Egg (Guldägget) Awards.
Full info here (Swedish).