Perfect Fools » Ad Age http://www.perfectfools.com Blog Tue, 21 May 2013 07:23:43 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Citroën ‘Twitter Race’ one of 10 best social media campaigns http://www.perfectfools.com/2011/12/citroen-twitter-race-one-of-10-best-social-media-campaigns/ http://www.perfectfools.com/2011/12/citroen-twitter-race-one-of-10-best-social-media-campaigns/#comments Mon, 12 Dec 2011 13:32:55 +0000 Perfect Fools http://www.perfectfools.com//?p=2433

www.youtube.com/watch?v=Qx5zR0FlcuM

Today Ad Age presented their list of the 10 Best Social-Media Campaigns of the Year, which included the ‘Twitter Race’ for Citroën made by Euro RSCG Amsterdam and Perfect Fools.

On the 17th of November Twitter users had the chance to win a new Citroën by tweeting the driver into where to go next in and around Amersfoort, the Netherlands, and then being the first one to re-tweet once the journey was up. The tool aggregated real-time tweets tagged with #ds5race, while a live videostream from inside the car was broadcast on the Citroën NL Facebook page.

View the full list here of campaigns here

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