Searching for Tottenham

Searching

for

Tottenham

A campaign for  STRYKTIPSET

A campaign for  STRYKTIPSET

We searched for, and found, football fans willing to prove their love – in their passport

We searched for, and found, football fans willing to prove their support – in their passport.

Searching for Tottenham wasn’t only about finding Sweden’s first Tottenham. The campaign also convinced hundreds of swedish fans to add their favorite club’s name to their own – from Tottenham to Guiseley AFC in the sixth tier – while giving many thousands more something to talk about at the water coolers. 

Swedes love for English football is closely tied to Stryktipset, Sweden’s oldest and most popular betting pool. A love sometimes expressed in weird and wonderful ways.

So we decided to find those prepared to prove their support – in their passport.

Some fans had already taken their club’s name, so we used their stories to fuel the engagement of Swedes everywhere – and to find the only one in the top six missing: Tottenham.

The campaign managed to reflame Sweden’s interest in the english football season, while making Stryktipset get closer to its core audience: the hardcore fans of english football.

Stryktipset is Sweden’s oldest and most popular betting pool. Every Saturday, anyone participating in the pool have a shot at betting on 13 games from the English football leagues.

Perfect Fools

Torsgatan 2
11123 Stockholm
Sweden

New biz

Ann Ystén (CEO)
[email protected]

Ann Ystén (CEO)
[email protected]

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