Searching for Tottenham

Searching

for

Tottenham

A campaign for  STRYKTIPSET

A campaign for  STRYKTIPSET

We searched for, and found, football fans willing to prove their support – in their passport.

We searched for, and found, football fans willing to prove their support – in their passport.

Swedes love for English football is closely tied to Stryktipset, Sweden’s oldest and most popular betting pool. A love sometimes expressed in weird and wonderful ways.

So we decided to find those prepared to prove their support – in their passport.

Some fans had already taken their club’s name, so we used their stories to fuel the engagement of Swedes everywhere – and to find the only one in the top six missing: Tottenham.


Swedes love for English football is closely tied to Stryktipset, Sweden’s oldest and most popular betting pool. A love sometimes expressed in weird and wonderful ways.

So we decided to find those prepared to prove their support – in their passport.

Some fans had already taken their club’s name, so we used their stories to fuel the engagement of Swedes everywhere – and to find the only one in the top six missing: Tottenham.

Applications came pouring in. Over a hundred Swedes changed their names. Sweden now have its first official Tottenham. And Newcastle, Sunderland, Millwall, even Guiseley AFC in the sixth tier of English football…Weird. But wonderful.