KFC Moviematic
KFC Moviematic
A campaign for KFC
Move like a colonel
Move like a colonel
KFC Russia enables its customers to be one click away from stardom by inviting them to star in a TVC, thanks to Perfect Fools’ movie-making machine.
For the launch of its new Bacon iTwister, KFC restaurants in Moscow and St Petersburg were transformed into film studios with the installation of a fully-automated, movie-making machine called ‘MovieMatic’.
Inspired by retro ciné cameras and the original Sony Walkman, MovieMatic is programmed to light, direct, shoot, edit and post-process a 45-second feature that was instantly pushed to YouTube.
Restaurant customers have to deliver four scenes in quick succession, prompted by a virtual director’s instructions. A simple script calls for the budding thespians to turn their restaurant into a club by taking an Oscar-winning bite on an iTwister.
Selected Works
It's just fruit.Froosh
Visual IdentityHalebop
Grönborg LiveOddset
Take care, wherever you areIQ-initiativet
Street TalkFaktum
Janne WalkOddset
Keep in touchHALEBOP
Searching for TottenhamSTRYKTIPSET
Come in and talk to usKronans Apotek
Do whateverHalebop
The Junior ForecastKronans Apotek
The Alcohol ContractIQ Initiativet
Lifebuoys that save livesTRYGG-HANSA
Erotic Short PodsKronans Apotek
Oddset TestsODDSET
Oddset ProfilesODDSET
The Transparency CheckupTRYGG-HANSA
The React RelayNike
Bake the world a better placePOLARBRÖD
Road to GoldOddset
Sweat IncludedUrbanears
The Sweden/Iran shirtOddset
Catch Magic HourPeak Performance
The Lust GeneratorKronans Apotek
Around the GlobeJarlsberg
The book of Swedish Thin BreadPOLARBRÖD
Premier HaircutsSTRYKTIPPSET
The Memory CloudTRYGG-HANSA
SingellivTV4
Kauko CafeHelsinki Design Capitol
Perfect Fools
Torsgatan 2
11123 Stockholm
Sweden
New biz
Ann Ystén (CEO)
ann@perfectfools.com
Ann Ystén (CEO)
ann@perfectfools.com
