KFC Moviematic
KFC Moviematic
A campaign for KFC
Move like a colonel
Move like a colonel
KFC Russia enables its customers to be one click away from stardom by inviting them to star in a TVC, thanks to Perfect Fools’ movie-making machine.
For the launch of its new Bacon iTwister, KFC restaurants in Moscow and St Petersburg were transformed into film studios with the installation of a fully-automated, movie-making machine called ‘MovieMatic’.
Inspired by retro ciné cameras and the original Sony Walkman, MovieMatic is programmed to light, direct, shoot, edit and post-process a 45-second feature that was instantly pushed to YouTube.
Restaurant customers have to deliver four scenes in quick succession, prompted by a virtual director’s instructions. A simple script calls for the budding thespians to turn their restaurant into a club by taking an Oscar-winning bite on an iTwister.
Selected Works
Flyg Med MondoAR Filter
<3 RegnHalebop
Visual IdentityHalebop
Trygghet för livetTrygg-Hansa
Grönborg LiveOddset
Janne WalkOddset
Stryktipset LeagueStryktipset
Street TalkFaktum
Prix d’AmériqueTrav & Galopp
The Junior ForecastKronans Apotek
The Sweden/Iran shirtOddset
Road to GoldOddset
Catch Magic HourPeak Performance
Oddset TestsODDSET
Oddset ProfilesODDSET
The Alcohol ContractIQ Initiativet
Come in and talk to usKronans Apotek
Keep in touchHALEBOP
Do whateverHalebop
Bake the world a better placePOLARBRÖD
The Memory CloudTRYGG-HANSA
The Transparency CheckupTRYGG-HANSA
Lifebuoys that save livesTRYGG-HANSA
Searching for TottenhamSTRYKTIPSET
The Lust GeneratorKronans Apotek
The React RelayNike
Erotic Short PodsKronans Apotek
Kauko CafeHelsinki Design Capitol
Premier HaircutsSTRYKTIPPSET
Sweat IncludedUrbanears
The book of Swedish FlatbreadPOLARBRÖD
Around the GlobeJarlsberg
SingellivTV4
It's just fruit.Froosh
PIX!Trav & Galopp
Perfect Fools
Torsgatan 2
11123 Stockholm
Sweden
New biz
Ann Ystén (CEO)
ann@perfectfools.com
Ann Ystén (CEO)
ann@perfectfools.com
