Everyone knows Swedes love the Eurovision Song Contest. So much so, they hold a 6-week long contest called Melodifestivalen to determine their entry to the festival. Together with Tv Channel SVT, we wanted to help all 4 million viewers to feel a real-time connection with the show.
We did so by creating a second screen app that encouraged users to vote in the moment with all their heart. And we mean that literally as well as figuratively. Users voted for their favourite act by pressing the heart symbol whenever they felt inspired to throughout a performance.
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