KRONANS APOTEK

The Junior Forecast

Any parent sees it as a given to apply sunscreen on the kids during a day at the beach. Unfortunately, that’s not the case when it comes to the countless hours on the playground. But same sky - same sun. And the same amount of dangerous UV rays.

Together with Kronans Apotek we created The Jr Forecast. Daily weather reports on Facebook and Instagram that were digitally and automatically generated, based on who was watching and where that someone was located. In other words – custom made and super local. The reports were of course hosted by the people of the hour – the kids themselves.