The Janne Walk

A campaign for  ODDSET

We turned all of Sweden into a 12th player

Oddset believes that “The more you know, the more you win”. With the world cup coming up, we didn’t want our initiated customers and fans to waste their knowledge in front of the TV, but instead turn them into a useful 12th player for the national team. 

We found out that Janne Andersson, the head coach of the Swedish national team, is walking the 12 kilometers to work every morning. To get our customers knowledge put in front of him, we used digital billboards along his way to work and let the everyone, in real time, share their football knowledge with Janne on them.

 

Billboards

Apart from all billboards that we bought, we placed our own digital out of home screens on places that Janne just couldn’t miss. On a boat for example.

The Janne Promo
The Janne Reactions

Behind The Scenes

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Selected Works

Like what you see?
Get in touch or Join us

Like what you see?
Get in touch or Join us

Perfect Fools

Torsgatan 2
11123 Stockholm
Sweden

New biz

Ann Ystén (CEO)
[email protected]

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