Everyone knows Swedes love the Eurovision Song Contest. So much so, they hold a 6-week long contest called Melodifestivalen to determine their entry to the festival. Together with Tv Channel SVT, we wanted to help all 4 million viewers to feel a real-time connection with the show.
We did so by creating a second screen app that encouraged users to vote in the moment with all their heart. And we mean that literally as well as figuratively. Users voted for their favourite act by pressing the heart symbol whenever they felt inspired to throughout a performance.
Selected Works
Visual IdentityHalebop
Grönborg LiveOddset
Janne WalkOddset
Stryktipset LeagueStryktipset
Street TalkFaktum
Take care, wherever you areIQ-initiativet
The Junior ForecastKronans Apotek
The Sweden/Iran shirtOddset
Road to GoldOddset
Catch Magic HourPeak Performance
Oddset TestsODDSET
Oddset ProfilesODDSET
The Alcohol ContractIQ Initiativet
Come in and talk to usKronans Apotek
Keep in touchHALEBOP
Do whateverHalebop
Bake the world a better placePOLARBRÖD
The Memory CloudTRYGG-HANSA
The Transparency CheckupTRYGG-HANSA
Lifebuoys that save livesTRYGG-HANSA
Searching for TottenhamSTRYKTIPSET
The Lust GeneratorKronans Apotek
The React RelayNike
Erotic Short PodsKronans Apotek
Kauko CafeHelsinki Design Capitol
Premier HaircutsSTRYKTIPPSET
Sweat IncludedUrbanears
The book of Swedish FlatbreadPOLARBRÖD
Around the GlobeJarlsberg
SingellivTV4
It's just fruit.Froosh
PIX!Trav & Galopp
Torsgatan 2
11123 Stockholm
Sweden
Ann Ystén (CEO)
ann@perfectfools.com
Ann Ystén (CEO)
ann@perfectfools.com