Grönborg Live

Grönborg Live

A campaign for  ODDSET

A campaign for  ODDSET

Tre Kronors head coach becomes world’s first virtual sports anchor

Tre Kronors head coach becomes world’s first virtual sports anchor

With the help of advanced 3D and voice technology, we created a virtual copy of Tre Kronors head coach Rikard Grönborg. The clone was the first of its kind in the world.

In the show "Grönborg Live" on YouTube, Rikard Grönborg as the world’s first virtual sports anchor, began his marathon broadcast of a total of 408 hours.

With the help of advanced 3D and voice technology, we created a virtual copy of Tre Kronors head coach Rikard Grönborg. The clone was the first of its kind in the world.

In the show "Grönborg Live" on YouTube, Rikard Grönborg as the world’s first virtual sports anchor, began his marathon broadcast of a total of 408 hours.

He reported around the clock during the whole Ice Hockey World Championships. Using artificial intelligence and statistics the clone learned to make its own conclusions and predictions.

Rikards motion patterns and voice was analyzed to create a vertical clone that sounds, looks, and moves like the original. And the result speaks for itself.


He reported around the clock during the whole Ice Hockey World Championships. Using artificial intelligence and statistics the clone learned to make its own conclusions and predictions.

Rikards motion patterns and voice was analyzed to create a vertical clone that sounds, looks, and moves like the original. And the result speaks for itself.

TV & Online Promotion 30s
TV & Online Promotion 30s
"Grönborg Live" is a unique experiment in an exciting area where nobody really knows what will happen in the future.

Maybe we' ll see more virtual anchors after this?
Regardless, everyone will rememer that Rikard Grönborg not only was Sweden' s first virtual news anchor, but the world' s first virtual sports anchor.


"Grönborg Live" is a unique experiment in an exciting area where nobody really knows what will happen in the future.

Maybe we' ll see more virtual anchors after this?
Regardless, everyone will rememer that Rikard Grönborg not only was Sweden' s first virtual news anchor, but the world' s first virtual sports anchor.


    – Eva Evesjö, Brand Manager Oddset
    Svenska Spel Sport & Casino

    – Eva Evesjö, Brand Manager Oddset
    Svenska Spel Sport & Casino

Snippet from Live show, game prediction
Snippet from Live show, game prediction

 

Snippet from Live show, hejaramsor
Snippet from Live show, hejaramsor

Results

Results

The results of the campaign exceded our expectations with a reach over 47,5 million and over 65 articles posted worldwide about Grönborg Live.

The results of the campaign exceded our expectations with a reach over 47,5 million and over 65 articles posted worldwide about Grönborg Live.

Behind the scenes

Behind the scenes

Grönborg i inspelningsstudion
Rikard Grönborg får sin röst analyserad

Perfect Fools

Torsgatan 2
11123 Stockholm
Sweden

New biz

Ann Ystén (CEO)
[email protected]

Ann Ystén (CEO)
[email protected]