Peak Performance approached us about creating a relevant campaign on social media. So that’s what we did. But we wanted to create a physical experience to get people to actually doing what the brand is built for; running, hiking and exploring the most beautiful places in the world. We opened digital pop-up stores accessible on your mobile, found in the most beautiful and remote locations throughout Europe, Asia and the Middle East.
The stores were only open during Magic Hour, at sunrise and sunset when the selected locations looked the most stunning. What better way to get our consumers inspired than helping them experience the transformative nature of Magic Hour?