Catch Magic Hour
A campaign for Peak Performance
Get limited clothes by being at the peak of your performance.
Peak Performance approached us about creating a relevant campaign on social media. So that’s what we did. But we wanted to create a physical experience to get people to actually doing what the brand is built for; running, hiking and exploring the most beautiful places in the world. We opened digital pop-up stores accessible on your mobile, found in the most beautiful and remote locations throughout Europe, Asia and the Middle East.
The stores were only open during Magic Hour, at sunrise and sunset when the selected locations looked the most stunning. What better way to get our consumers inspired than helping them experience the transformative nature of Magic Hour?
Selected Works
It's just fruit.Froosh
Visual IdentityHalebop
Grönborg LiveOddset
Take care, wherever you areIQ-initiativet
Street TalkFaktum
Janne WalkOddset
Keep in touchHALEBOP
Searching for TottenhamSTRYKTIPSET
Come in and talk to usKronans Apotek
Do whateverHalebop
The Junior ForecastKronans Apotek
The Alcohol ContractIQ Initiativet
Lifebuoys that save livesTRYGG-HANSA
Erotic Short PodsKronans Apotek
Oddset TestsODDSET
Oddset ProfilesODDSET
The Transparency CheckupTRYGG-HANSA
The React RelayNike
Bake the world a better placePOLARBRÖD
Road to GoldOddset
Sweat IncludedUrbanears
The Sweden/Iran shirtOddset
The Lust GeneratorKronans Apotek
Around the GlobeJarlsberg
The book of Swedish Thin BreadPOLARBRÖD
Premier HaircutsSTRYKTIPPSET
The Memory CloudTRYGG-HANSA
SingellivTV4
Kauko CafeHelsinki Design Capitol
Perfect Fools
Torsgatan 2
11123 Stockholm
Sweden
New biz
Ann Ystén (CEO)
ann@perfectfools.com
Ann Ystén (CEO)
ann@perfectfools.com
