Around the Globe

Around the Globe

A campaign for  Jarlsberg

Can you say cheese in italian?

Can you say cheese in italian?

We created the social media concept Around the Globe, where we followed Jarlsberg around the globe and was inspired by tasty recipes and national dishes with a cheesy twist. And as we travelled from country to country, we discovered how our cheese has become an unexpected part of global culture.

We identified 13 relevant national dish and cultural differences between the countries, in order to create an execution that would not only be a post in a news feed, but something that broke through and created a reaction based on our long lasting “friendly” animosity between the countries.

Jarlsberg__Crop_Australia
Jarlsberg_Some_Posts_Australia
Jarlsberg_Some_Posts_Canada
Jarlsberg__Crop_Canada
Jarlsberg__Crop_Denmark
Jarlsberg_Some_Posts_Sweden_Denmark
Jarlsberg__Crop_Sweden
Jarlsberg__Crop_Italy
Jarlsberg_Some_Posts_Italy
Jarlsberg__Crop_USA
Jarlsberg_Some_Posts_USA
Jarlsberg__Crop_Germany
Jarlsberg_Some_Posts_Germany
Jarlsberg__Crop_Ireland
Jarlsberg_Some_Posts_Irland
Jarlsberg__Crop_Mexico
Jarlsberg_Some_Posts_Mexico
Jarlsberg__Crop_NewZealand
Jarlsberg_Some_Posts_NewZealand
Jarlsberg__Crop_Norway
Jarlsberg_Some_Posts_Norway
Jarlsberg__Crop_Russia
Jarlsberg_Some_Posts_Russia
Jarlsberg_Crop_South-Africa_v2
Jarlsberg_Some_Posts_SouthAfrica