We're thrilled to share that Magnus Ivansson - the brains behind the multi-award winning campaign The Swedish Number - is joining Perfect Fools this September to add his copywriting expertise to our growing creative department.

Magnus is one of the most talked about creatives of this year - and you can't have missed his internationally-acclaimed campaign for the Swedish Tourist Board. The awards juries unanimously agreed, giving the campaign a glowing (or should we say glittering) set of prizes including Cannes Lions in all categories - Titanium, Grand Prix, four Golds, six Silvers and two Bronze.

Alongside his sweep of 14 Cannes Lions this year, Magnus also boasts 16 other gongs to his name - including three Golds in the Eurobest, Epica and Cresta Awards and a Bronze Cannes Lion. Shiny!

Magnus joins us from Ingo in Stockholm, where he’s worked as a Copywriter since 2011. His previous work includes campaigns for luxury airline Emirates, Three for business and chocolate brand Delicato.

Magnus said: “I am struck by the bold creativity of everyone at Perfect Fools and the unrivalled team spirit. With such an exciting bunch of clients, I can’t wait to get stuck in.”

See you very soon Magnus! We're delighted to have you on board.