Dagens Nyheter, abbreviated DN, is a daily newspaper in Sweden who every year arranges the advertising competition DN Reklamcupen. This year Perfect Fools is competing. 

DN Reklamcupen is a competition where agencies show their most creative sides in a cup format. This year Perfect Fools competes together with Kronans Apotek in the first round. The ad wants to remind people to use sun protection during the summer holidays. The first duel is against F&B Factory and Cmore.

Keep your fingers crossed!