Our CEO Ann Ystén's innovation strategy, published in the latest SoDA report, themed Digital Marketing Outlook
The New Exceptionalism: Business Understanding
The digitalization and mobilisation of business requires solutions that go well beyond the marketing department.
While agencies can provide these solutions, too many of us don’t talk the language of business and therefore never get to deliver true digital transformation. To really challenge a clients’ business performance, agencies must understand every aspect of that client – from production and sales, to customer service and product development. By developing a deeper understanding of the business challenges our clients face, we can articulate more meaningful solutions.