September 11, 2018

Let’s keep it tidy

Say hello to Freska! The latest addition to our fantastic list of clients. Read more

August 29, 2018

Halebop, you look great!

Hooray! We’re nominated in this year’s edition of Svenska Designpriset (Swedish Design Awards) for best visual identity for Halebop! 

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August 27, 2018

Different generations with mutual love for Stryktipset

In Sweden there are over 750,000 ‘Stryktippare’ (people betting on english football with Stryktipset) in a wide range of ages. Everyone with their own experiences of the English football. In our new campaign for Stryktipset we focused on the differences between the generations together with the strong mutual love for the sport!

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August 16, 2018

Get out and play

To encourage children to spend more time outdoors, we’ve launched the app 'Djur På Tur' (eng: Animals On Tour) with Polarbröd. A mobile game where you collect animals and release them where they belong - in nature.

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June 28, 2018

Perfect Fools competes in DN Reklamcupen

Dagens Nyheter, abbreviated DN, is a daily newspaper in Sweden who every year arranges the advertising competition DN Reklamcupen. This year Perfect Fools is competing.  Read more

June 21, 2018

The football jersey for fans with two national teams

To pay homage to the over 100,000 Iranians living in Sweden, supporting both national teams in this year’s World Cup, the Swedish betting company Oddset sewed the two countries’ jerseys into one garment. Read more

June 20, 2018

Walk the streets of Gothenburg with those who live there

No one knows the streets of Gothenburg better than those who live there. That’s why the street paper Faktum, sold by homeless people, launched “Street talk” where their vendors conduct guided tours around the city. Read more

June 12, 2018

Oddset asks Jimmy Durmaz how Sweden wins gold in Russia

Summer’s world football championship in Russia is approaching, a championship where Sweden is entering as an underdog. In our latest campaign for Oddset we asked the national midfielder Jimmy Durmaz how Sweden wins the gold.

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June 4, 2018

Kevin Krooks winner of Portfolio Night

The 23rd of May it was once again time for the global event Portfolio Night created by The One Club for Creativity. This year arranged by Perfect Fools. Nearly 100 students showed their portfolios for the 25 creative directors who participated. Read more

June 1, 2018

Parents get daily weather report from kids

As summer’s approaching parents need to think a little extra about their kids’ sun protection. The sun is not only dangerous in connection with sunbathing and beach activities but also in everyday situations like on the schoolyard. Therefore we developed the campaign ‘Barnleksrapporten’ together with Kronans Apotek. Read more

Perfect Fools

Torsgatan 2
11123 Stockholm

New biz

Ann Ystén (CEO)
[email protected]

Ann Ystén (CEO)
[email protected]