For the 21/22 season we’ve revamped the classic See You On Saturday-song, and this time Timo Räisänen has been passed the torch. His new version has brought new life to the classic.
The 26th of December, known as "Boxing Day", is a traditional day of football in Great Britain. The whole family gather to watch teams from the Premier League and The Championship play eachother.
However, this tradition is not as rooted in Sweden. As this year's "Boxing Day" falls on a Saturday, many Swede's who bet on Stryktipset will face a hard time convincing the rest of the family to watch football in the middle of the holidays. With a record breaking 25 million SEK Jackpot, you don't want to miss out on how your betting is going.
Therefore, we've teamed up with Stryktipset and two of Sweden's most famous singers - Andreas Weise and David Lindgren - to make sure that you can enjoy the football without disturbing the Christmas peace. On the 26th, they will give a two hour long radio concert singing live commentary to the tunes of Christmas classics such as Silent Night, Jingle Bells and Winter Wonderland. Tune in 4 p.m. at radioplay.se for an unforgettable evening!
We're happy, proud and excited to be shortlisted in 100-wattaren together with Stryktipset and Halebop.
Stryktipset is shortlisted in the "Long term branding" category and Halebop is shortlisted in the "Consumer Multi" category with the campaign <3 Regn.
We're all feeling lucky to be working with clients like these!
Even though Sweden has managed to stay relatively open this past six months, there's been clear guidelines and recommendations on how to behave in order to stop the spread of covid-19.
But when we drink alcohol, these guidelines become somewhat blurry, and we are much more likely to forget to follow them. Together with our client IQ we wanted to remind people that it's still just as important to practice social distancing and wash our hands when we're having drinks with some friends.
To really get the message through, we made a pastiche of the guideline-communication that the Swedish authorities have used to inform the public and backed the campaign with a national survey on alcohol and carelessness in the times of corona.
We are helping our client Svenska Spel Sport & Casino to enter the horse betting market and launch their new sub-band Svenska Spel Trav & Galopp, offering betting on Swedish, French and other international horse racing. By collaborating with the French betting company PMU, Swede’s will now be able to bet on Europe’s biggest horse races and betting pools for the first time ever.
For the launch campaign, we’re highlighting the new betting product “PIX!” - a fun and easy way to discover the new horses and races. And we’re doing it all en français! In the campaign, the French aren’t as thrilled about the news. And who could blame them, now that Swede have access to their races and pools?
Since the 1930's, hundreds of thousands of Swedes have made it a ritual to submit their pool betting coupons every Saturday, picking the correct outcome on a coupon featuring 13 English football matches. The ritual is also known as Stryktipset.
Together with our client Svenska Spel Sport & Casino, we created the platform Stryktipset League. Now you’re able to create and join leagues to challenge friends, co-workers or other Stryktipset-fans all over Sweden on who’s the main expert on English football.
Join at www.stryktipsetleague.se