Pharmacy communication can sometimes be a bit dull and dry with too many pointers. The concept “Embrace every part of you” was created in 2016 and aims to portrait a more human pharmacy where everyone is welcome.

To break the norm, we’d rather show something that everyone can relate to; all the different aspects of what life really is like.

The campaign kick off is a commercial that you currently find on national television. The film is built up by fast clips of relatable life situations, both the happy ones and the hard. To push the campaign broad in bought channels and engage with the target group we’ve taken different sequences from the film and created stories and content around each clip. We want the target group to be able to relate to - and engage with - the concept.

You find the campaign on national tv and in Kronans Apotek’s social channels.

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