During the spring, IQ conducted a comprehensive procurement for the mission as a communications partner. The mission and cooperation involves a holistic approach to brand communication, both strategically and creatively.

In a media landscape that requires a strong digital presence, the brief was to find a partner who could take the successful communication to the next level and continue to manage IQ’s strong brand. Now it’s official that IQ have chosen Perfect Fools.

– We are very excited to start a partnership with Perfect Fools. They have a digital excellence and broad communication skills, and are the perfect partner for us at IQ to get relevant, engaging and activation driven communication in the future, says Karin Hagman, CEO at IQ.

The cooperation will begin immediately and the first outlets are expected to be released during the autumn of 2018.

– Throughout the years, IQ has made communication that highlighted an issue that concerns us all. We are honored to take over the baton for this important mission. Thanks to our experience of activation-driven communication, we hope to introduce a new dimension by making people not only reflect on their alcoholic behavior but also create real action, says Ann Ystén CEO of Perfect Fools.