Identity remake

We’ve created a scalable, flexible and channel-independent identity with powerful building blocks. A branding act that respects the halebop heritage and still caters for the need to be new.

The swag and the limp needs to relate to the information/impression overload world as we know it and our digital habits.

We provide a human touch by showing some skin. Holding products add an attitude and flavor which stands out from our competitors’ sea of sameness.

We didn’t make a halebop song, we created the halebop sound (and linked it to our visual palette). A collection of branded samples that sounds halebop both together as well as alone.

Plankton interations with the music

Sample breakdown

Selected units