We are happy to announce that this week we’re getting settled into a brand new office, located in the very heart of Stockholm. Where do you go next after three years in a grand old cinema? Well, to an former church parish’s office of course :)

The new address is Brunkebergsgatan 10, hope to see you here sometime soon!

2012 has been a very exciting year and we at Perfect Fools would like to thank you all – our clients, vendors and friends – and wish you all the best for the holiday season!

To round up the year we have some great news from the Metropole Orchestra in the Netherlands. As you might remember if you’ve been following this page, the Dutch government had decided to cut their fundings, which would have been a deathblow for the struggling orchestra. So the orchestra decided to reach out through social media, and invited Twitter users around the world to compose a day-long live-streamed concert performance using tweets, together with Havas Worldwide Amsterdam and Perfect Fools. (You can read more about it here.)

And it worked! The Tweetphony campaign made the national news, stirred debate, highlighted the issue and made a difference. The government has now done a U-turn and will fund the Metropole Orchestra through 2017. Now that’s the power of music and social media combined! :)

Merry Christmas and a Happy New Year!

The holidays are a lovely time of peace and joy. But let’s face it: by bringing extended families into close proximity for longer periods they can also lead to the occasional… erhmm… difference of opinion.

This Christmas, instead of just sending a simple card or other thank you to those we hold dear, we at Perfect Fools wanted to give a gift with lasting human value. We thought: what better than something to promote global harmony for decades to come?

So, we give you the very first beta release of http://told-you.org.

TOLD-YOU.org is a world peace initiative of Perfect Fools. By establishing an independent, unbiased and incorruptible repository that records exactly who told what to whom, we think we may just have solved one of the most nagging, age-old problems of human existence.

If nothing else, hopefully it might someday help you to win an additional argument or two!

Now here’s to a VERY harmonious holiday for you and your loved ones, and a terrific 2012, from Perfect Fools!

All the best,
The Fools

As a creative studio we Perfect Fools are passionate about our work. So much so that we usually want it to do the talking for us – which means you often don’t get to see the Fools themselves! 

We thought it was time to do something about that so for fun we’ve put together a new album called Meet the Fools, covering the whole crew. We could try to describe these pictures – but, hey, we’ll just let you have a look and see what you think for yourself. Check them out on Facebook, and if you want to please let us know which are your favorites.

PF CEO Patrick Gardner has joined the Society of Digital Agencies’ (SoDA) board of directors as representative for Europe. SoDA serves as a voice for digital marketing professionals worldwide with a mission to advance the industry through best practices, education, and advocacy. More about SoDA here.

Stockholm-based Berghs School of Communication, named “World’s Best School” by Cannes Lions for the last two years running, recently appointed Perfect Fools’ Head of Production Fredrik Heghammar as their Program Director for Advertising. Fredrik will be responsible for leading course directors, curriculum planning and student coaching one day per week, beside his regular duties at PF. Prior to this Fredrik served as a Berghs course director for several years. More about his new role here.

Perfect Fools is happy to announce that digital veteran Patrick Sundqvist has joined as Design Director. Patrick is trained in graphic design and photography but has also studied architecture at masters level. He started his own design firm, Supershapes, in 2002 (the same year PF was born!) and has also lectured extensively. In short Patrick brings a bag full of industry experience spanning back to the early days of digital. It’s needless to say we’re excited to have him onboard. Welcome Patrick!

Creative Social, the global creative cooperative co-founded by Perfect Fools Creative Partner Mark Chalmers, today launches its first foray into physical publishing: Digital Advertising: Past, Present & Future. This all-new anthology offers a rich haul of insights and ideas gathered from a large group of digital advertising’s leading practitioners – including a chapter on the factors behind Sweden’s digital success by PF CEO Patrick Gardner (excerpt at Creativity Online). Be sure to get your copy today, here. And more information is available here.

Perfect Fools recently announced the permanent closure of our former office in New York City. In this article we take an in-depth look at the reasons behind the decision and what’s been happening since.

Back in the spring of 2007, when we opened our first overseas office at 30 West 26th St., just around the corner from the Flatiron Building in Manhattan, we were drawn by the many exciting things we saw going on in that great big country across the water. Like the nation the projects were supersized – and the ideas and ambitions along with them. We weren’t sure exactly how, but we knew we wanted to be a part of it.

So we did the logical thing. Or at least it seemed logical at the time. We set up shop, and started working in pretty much the same way there as we did in Stockholm.

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Each year the Society of Digital Agencies (SoDA) surveys roughly 1000 respondents from around the world to compile a comprehensive Digital Marketing Outlook report. Take ten minutes to do the survey now at http://bit.ly/93SJTp and you’ll receive the free 2011 report from @SoDAspeaks when it’s published.