Printer installation and social activity marks United Nation’s “International Day of the Girl Child” on 11 October, at www.koskaolentytto.fi.
The plight of 65 million girls worldwide who are fighting for an education is the subject of a digital campaign and installation created by hasan & partners.
The work highlights a Girls in Crisis report entitled: “In Double Jeopardy: Adolescent Girls and Disasters” published today for “International Day of the Girl Child”, an initiative backed by the United Nations.
Visitors to the website www.koskaolentytto.fi can watch streaming video of the “Plan Printer” producing the report one word at a time.
The twist is that each of the report’s 74,180 words are only printed when someone donates online, or the video footage is shared via Facebook, Twitter, or text. The money raised will be used to improve girls’ rights and education.
The printer is based in a public area within Sanomatalo, a retail and office building in the center of Helsinki, Finland. The website is available in Finnish and English.
The influential report is compiled by charity Plan International, the global children’s development organisation that promotes child rights and lifts millions of children out of poverty. The report highlights the double discrimination – gender and age – girls across the world encounter in terms of education.
Tobias Wacker, creative director at hasan & partners, says: “Girls are the most marginalised and discriminated group across the globe. We devised a locally-based campaign with a global reach. The words in the report matter to the future of girls worldwide, the Plan Printer reinforces that fact and will ensure more people read it.”
Kirsi Mettälä, Plan Finland, says: “Every year we publish an extensive report on the discrimination girls face. However, it has often gone unnoticed so this year we are asking members of the public to give girls a voice by paying for it to be printed one word at a time.”
Bjorn Kummeneje, executive technical director at Perfect Fools, which produced the printer integration technology, says: “With Plan Printer we are bridging the digital and physical divide, using social technology to help people connect with the report and give girls a voice, one word at a time.”
Girls in Crisis is part of a wider charitable campaign supported by hasan & partners through Plan International calledBecause I am a Girl, which aims to help girls get the education and support they need to transform their lives and the world around them.
Thousands of girls lobbied the UN with the support of Plan International, the Canadian Government and all UN member states, to put more emphasis on the challenges millions of girls the world over face.