Make it interesting! PF is your creative partner for an exciting, new, networked world. From Stockholm and Amsterdam we deliver uniquely foolish strategies, experiences, platforms and products that capture imaginations and achieve your goals.
Swarovski has unveiled the first installment of the ‘Tropical Paradise’ campaign, which celebrates the launch of the spring/summer jewelry collection. This spring, Swarovski is linking their in-store, digital and mobile properties, with a new iPhoneand Android app, ‘Swarovski Mobile’; in-store touch-points that activates otherwise hidden app content using AR; a microsite; and a global and location-based contests.
People react to news, and what’s good news to one person, might be upsetting the next. On Kamppi Square, Helsinki, journalism is turning into art with an interactive experience – the ‘Emotion Cube’ – that reflects these feelings with pulsating, colored light. Created by hasan & partners and produced by Perfect Fools for Scandinavia’s largest newspaper, Helsingin Sanomat, the Cube is part of a campaign designed to remind readers about the power of journalism to generate an emotional response.
By sharing their feelings via web or mobile, the combined mood of readers will be translated into one of eight emotions, each of which makes the Cube pulsate in a specific color, while the emotion’s written word is glowing from within the Cube. The 4 meter high Cube is constructed from milky plexiglass, and powered by 200,000 lumens worth of light – well enough to lighten up the feelings of passers-by in the dark Scandinavian winter.
See a live stream on the campaign site (in Finnish. Click the top button to get to the stream.)
Swarovski recently released a rock-flavored new jewelry collection. Hello Kitty Rocks! is the second collection to be made in partnership with Sanrio and features their iconic Hello Kitty. To promote the launch, Perfect Fools created a web and mobile site that takes your photo and turns you into a sparkling rockstar, through placing you in iconic rockstar scenarios inspired by the new collection.
This past summer Perfect Fools had the pleasure of working on Pro Streets for Converse. Pro Streets was a Europe-wide game that let participants celebrate their local areas by showing off their best moves. These could be anything – dance, skate flips, MC battles – anything that’s an expression of who you are. The moves were captured by special cameras and uploaded as short videos onto the Pro Streets site, where others could support their favorites and check out interesting spots laid out on a map of each city. At the end of the game Converse celebrated the areas with the most incredible talent.
Perfect Fools worked with Anomaly and This Memento on the project, with Perfect Fools being responsible for delivering the technology enabling the experience. This included a unique system of cameras that were activated by the public using text messages, installed in major cities from Naples to Berlin.
During the fall Europe’s youth took to the streets to perform on the Star Chevron logo. Find some of the gems that were uncovered here.
Gaming company Unibet has launched Be The Pro, a free-play Facebook game for the Swedish market. The game could be described as role-playing meets sports betting, where Unibet invites you to create your own character and collect experience points by participating in real leagues. You can also set up your own leagues and compete against your Facebook friends. Perfect Fools designed and developed the game experience.
This week Twitter is going musical, with ‘Tweetphony’ created by Havas Worldwide Amsterdam and Perfect Fools for The Metropole Orchestra. The orchestra’s subsidy and existence is currently under threat, and to raise awareness and save itself, the orchestra is trying a whole new approach. Tweetphony is a symphony crafted entirely by tweets based on letters associated with music notes, and will be compiled from the best and most interesting tweets submitted via the campaign site, which features a digital piano interface. The orchestra will play the selected tweets at the ‘Tweetphony,’ which will be held at the MCO in Hilversum on October 26th and streamed live on the site.
Make your own tweet on the site, and tune in on Friday the 26th to enjoy the symphony in full. Find it all on Tweetphony.
This September Swarovski will bring ‘Kingdom of Jewels‘ to women around the world, with an integrated global campaign that celebrates the brand’s new Fall/Winter collection, and incorporates brand strategy, social media and international activation. Swarovski worked with Perfect Fools on the initiative.
The campaign is focusing on 15 cities, from São Paulo to Shanghai, and also includes a global contest. To reflect the eclectic, baroque nature of the new collection, consumers are invited to enjoy being treated like ‘Royalty for a Month’ via a range of real-world and digital experiences in relevant areas: fashion, culture, music and nightlife. Additionally, in each of Paris, Hong Kong and New York the first 100 to visit selected Swarovski stores on September 1 will receive a special ‘Jewel’, which unlocks a range of VIP experiences in their cities throughout the month.
LG recently asked Perfect Fools to create a fresh and innovative new way of reinforcing the notion that the best things in life are even better in 3D. The result is ‘LG 3D Studio,’ an experimental platform set up to explore new possibilities of 3D experience. While ‘3D Newsfeed’ is the first in a series of LG 3D Studio creations, the brand is actively encouraging feedback and ideas for future experiments via the app and their Facebook page.
The first project ‘3D Newsfeed’ is an app that enables viewers to see their Facebook newsfeed in 3D. The application can be viewed via a 2D screen, but is best experienced on a LG Cinema 3D TV. PF experimented with every element of Facebook’s regular newsfeed: how posts are displayed, navigation, depth, movement, colours, liking and representing content on screen. Check it out here.
To celebrate the upcoming Mother’s Day and mothers everywhere, Perfect Fools has created the ‘Sparkling Mother’s Day‘ Facebook app for Swarovski. The app turns your treasured memories into a sparkling statement of style. Upload a photo or choose one from your Facebook gallery and see it transformed into a unique bracelet, which you can then compile and purchase in a Swarovski store or e-store.
Perfect Fools together with Mulu film and photographer Ulf Brantås are happy to present the third video in a series of portraits where professional tool maker Bahco is capturing extraordinary mechanics around the globe. The piece features Magnus Strömhäll, a dedicated climber both on and off duty, and a living example of a passion turned into a profession.
