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Citroën DS5 Twitter Race won Silver in ‘Social Media Campaigns’ at this year’s Lovie Awards, where Perfect Fools CEO Patrick Gardner also served in the jury (no connection, we swear!). The campaign involved live-streaming from inside a Citroën DS5 car driven according to directions tweeted by an online audience. Perfect Fools produced the campaign for Euro RSCG Amsterdam.
It’s not every day an entirely new category of camera launches across Europe, but that’s exactly what the Nikon 1 is. Perfect Fools was responsible for all digital activation elements of the campaign, which rolled out late last summer. The campaign just earned a silver at this year’s EACA Euro Effies – one of the world’s top awards for marketing effectiveness.
On the 17th of November Twitter users had the chance to win a new Citroën by tweeting the driver into where to go next in and around Amersfoort, the Netherlands, and then being the first one to re-tweet once the journey was up. The tool aggregated real-time tweets tagged with #ds5race, while a live videostream from inside the car was broadcast on the Citroën NL Facebook page.
Converse Canvas – the fully-functional digital screen made up of 480 Chuck Taylors – just won three Silvers at the Eurobest Awards, in Promo & Activation, Interactive and Design. Check out a film about the project here.
As of Wednesday evening the Fools claimed no fewer than five Lions at this year’s Cannes Festival, including two silvers (in Promo and Design) and a bronze (Cyber) for the Converse Canvas Experiment, as well as silver and bronze for Skittles Updater, produced by PF for TBWA London. Check out all the Cannes news here.
Skittles Update the Rainbow, produced by Perfect Fools for TBWA London, earned one yellow pencil and two nominations at last night’s prestigious D&AD Awards in London, where PF Creative Partner Mark Chalmers also served as Jury Foreman for Digital Advertising. Categories were Direct Response (Yellow) as well as Digital Advertising and Integrated/Earned Media (Nomination). More info about the awards here and about Mark’s jury duty here.