Lots of Lovie for Perfect Fools

October 18th, 2012, Awards

Citroën DS5 Twitter Race won Silver in ‘Social Media Campaigns’ at this year’s Lovie Awards, where Perfect Fools CEO Patrick Gardner also served in the jury (no connection, we swear!). The campaign involved live-streaming from inside a Citroën DS5 car driven according to directions tweeted by an online audience. Perfect Fools produced the campaign for Euro RSCG Amsterdam.

Read more about the Lovie Awards winners here.

Nikon 1 Launch awarded a Silver Effie

September 24th, 2012, Awards

It’s not every day an entirely new category of camera launches across Europe, but that’s exactly what the Nikon 1 is. Perfect Fools was responsible for all digital activation elements of the campaign, which rolled out late last summer. The campaign just earned a silver at this year’s EACA Euro Effies – one of the world’s top awards for marketing effectiveness.

Read more here

Gold at One Show for The Canvas Experiment

May 14th, 2012, Awards

The Canvas Experiment for Converse struck Gold last week when it was awarded top acclaim in Environmental/Experiential at the One Show Interactive Awards. Canvas also scored a One Show Design Silver in Spatial Design/Indoor Spaces, and a One Show Merit award in Installations.

Post update: It didn’t end there – also The Super Mega Rainbow Updater Perfect Fools produced for TBWA\London scored two One Show Interactive Silvers, in Best Use of Social Media and Other Interactive Media, as well as a One Show Merit Award in Experiential Advertising.

Converse ‘Canvas’ one of Creativity’s Best of 2011

December 27th, 2011, Awards

Interactive installation The Canvas Experiment by Perfect Fools for Converse has made yet another end-of-year top list, this time being featured on Creativity’s ‘Best of 2011′ list.

You find the full list here, and the feature about The Canvas Experience here.

Converse ‘Canvas’ one of CR’s 10 Advertising Picks of the Year

December 19th, 2011, Awards

Interactive installation The Canvas Experiment – the digital screen made by Perfect Fools out of 480 Converse All-Stars – made it onto Creative Review’s top 10 list of Advertising Picks of the Year. See the full list here.

Citroën ‘Twitter Race’ one of 10 best social media campaigns

December 12th, 2011, Awards

Today Ad Age presented their list of the 10 Best Social-Media Campaigns of the Year, which included the ‘Twitter Race’ for Citroën made by Euro RSCG Amsterdam and Perfect Fools.

On the 17th of November Twitter users had the chance to win a new Citroën by tweeting the driver into where to go next in and around Amersfoort, the Netherlands, and then being the first one to re-tweet once the journey was up. The tool aggregated real-time tweets tagged with #ds5race, while a live videostream from inside the car was broadcast on the Citroën NL Facebook page.

View the full list here of campaigns here

Converse Canvas scores three Silvers at Eurobest

December 2nd, 2011, Awards


Converse Canvas – the fully-functional digital screen made up of 480 Chuck Taylors – just won three Silvers at the Eurobest Awards, in Promo & Activation, Interactive and Design. Check out a film about the project here.

PF captures a pride of Lions in Cannes

June 23rd, 2011, Awards

As of Wednesday evening the Fools claimed no fewer than five Lions at this year’s Cannes Festival, including two silvers (in Promo and Design) and a bronze (Cyber) for the Converse Canvas Experiment, as well as silver and bronze for Skittles Updater, produced by PF for TBWA London. Check out all the Cannes news here.

Skittles Updater picks up pencil at D&AD

June 17th, 2011, Awards

Skittles Update the Rainbow, produced by Perfect Fools for TBWA London, earned one yellow pencil and two nominations at last night’s prestigious D&AD Awards in London, where PF Creative Partner Mark Chalmers also served as Jury Foreman for Digital Advertising. Categories were Direct Response (Yellow) as well as Digital Advertising and Integrated/Earned Media (Nomination). More info about the awards here and about Mark’s jury duty here.

2 x Webby People’s Voice Award

May 3rd, 2011, Awards

The Webby Awards

Perfect Fools produced two People’s Voice winners at this year’s Webby Awards!
Bouygues’ Facebook Book for DDB Paris in Websites–Telecommunication, and Save the Children’s Picture Protect for Åkestam-Holst in Interactive Advertising–Email Marketing. Also, Create your own Paper Head for Converse was nominated in Game/Application.

See all the winners here.