Even though Sweden has managed to stay relatively open this past six months, there's been clear guidelines and recommendations on how to behave in order to stop the spread of covid-19.

But when we drink alcohol, these guidelines become somewhat blurry, and we are much more likely to forget to follow them. Together with our client IQ we wanted to remind people that it's still just as important to practice social distancing and wash our hands when we're having drinks with some friends.

To really get the message through, we made a pastiche of the guideline-communication that the Swedish authorities have used to inform the public and backed the campaign with a national survey on alcohol and carelessness in the times of corona.