Are you our new Producer?

June 27th, 2014, People

We’re seeking a talented Producer who can help Perfect Fools reach dizzying, all-new heights. Your experience is broad but you have a particularly good grip on the digital production process, from ordering to planning and all the way through delivery. You have at least four years of digital experience and you like to work with international clients, since many of Perfect Fools clients are outside of Sweden. This means you’re excellent at English, both spoken and written, and you also feel comfortable spending time on planes and conference calls to far-flung timezones. Beyond that we hope of course that you’re a pleasant and enjoyable person with a fun perspective on life.

Perfect Fools is a creative digital agency with offices in Stockholm and Amsterdam. Our passion is to conceive and craft innovative products that inspire. With the perfect balance of ideas, technology, design and storytelling, we deliver rich online experiences, live action films, social- and mobile applications, communities, platforms, physical devices and installations that get results.

If you’re interested in the challenge of working with some of the globe’s best-known brands, Perfect Fools might just be the place for you. Send your application and CV to or latest 18th of July. Mark your mail “Producer 2014“. Interviews will be held on a rolling basis. This role is based in Stockholm.

Digital Producer Internship

April 23rd, 2014, Jobs, Perfect Fools

Digital Producer Internship opportunity in Stockholm.

We’re looking for a candidate who has experience of taking digital projects from planning and all the way through delivery, for a 6 month period as a Digital Producer in our Stockholm Office.

The successful applicant:
- has recently graduated from a digital/advertising related course (e.g. Hyper, Berghs, etc)
- has experience at an agency, brand or a digital business
- has some experience with using project management tools, structuring a budget and leading a team of brilliant designers and developers.
- has a passion for great brands
- has top notch karaoke skills
- knowledge of basic web development and design tools is a plus

The position is modestly paid (it’s an internship), full-time, requires fluent English, a valid EU passport/visa and may involve some travel.

Interested? Email your CV and portfolio to, or

hasan & partners founder and CEO electrocuted in live radio broadcast

March 31st, 2014, Events, Latest work, Perfect Fools

New use for Raspberry Pi as instrument of torture

Finnish radio station Radio Helsinki and creative digital agency Perfect Fools have come up with a shocking campaign to stop founder of hasan & partners and his CEO bullsh***ing in a series of radio interviews.

Founder Mr Ami Hasan and CEO Mr Eka Ruola are booked to talk on Radio Helsinki following the agency’s acquisition of Perfect Fools.

Viewers and listeners can send electric shocks to both men if they talk crap during their interview live on air at 6pm on Monday 31 March (Helsinki is +2 GMT).

The shocks are delivered by anyone clicking on either Ami or Eka’s face, which feature in an interactive web banner advertising the interview.

Banners appear on websites including and, the Finish business magazine.

Tony Högqvist, creative partner at Perfect Fools, says: “Ami and Eka will wear electrodes connected to their upper bodies that are controlled by online advertising banners. Anyone online can push one of the ad’s buttons and zap either person. It’s going to be quite a shocking experience I’m sure.”

Ami and Eka’s electrodes are connected to a Raspberry Pi and Pi Face with two relays to control the electricity. The Raspberry Pi is connected to the internet via a Nodejs server that the banner is also connected to. When a user clicks either face a command is sent to the Raspberry Pi to open the relay and shock the bullshitter.

All connected banner adverts receive a message when an individual is shocked, so the button is deactivated momentarily to allow for a recharge.

Viewers and listeners are invited to submit questions via

MovieMatic transforms KFC Russia restaurants into film studios

January 31st, 2014, Latest work


KFC is the first brand in Russia to invite customers to star in a TVC, thanks to a movie-inspired experiential campaign by Perfect Fools, the international creative studio.

For the launch of its new Bacon iTwister, KFC restaurants in Moscow and St Petersburg will be transformed into film studios with the installation of a fully-automated, instant movie-making machine called the “MovieMatic”.

The MovieMatic is programmed to light, direct, shoot, edit and post process a 45-second mini-feature that is pushed to YouTube.

After the “Action” button is hit a classic movie countdown launches a teaser of how the customer could “Be a Star”. The pressure is on for the actor to deliver four scenes in quick succession, prompted prior to each take by the virtual director’s instructions.

The script calls for customer’s to get inspired and turn their restaurant into a discotheque. Scene one invites the would-be star to take an Oscar-winning bite on an iTwister. Scene two delivers a Eureka moment where the protagonist is hit by an idea for scene three’s disco setting. The finale is a crescendo of crazy dancing followed by the end credits.

Once uploaded to YouTube a receipt is printed with the URL and a reminder to watch their creation, share and invite friends to vote. An iframe website embedded in KFC’s YouTube page curates the videos into those with most votes, most popular and recently added.

A panel of judges will select the best video to star in a TVC to that will promote the Bacon iTwister on Russian TV.

Inspired by classic cine cameras and original Sony Walkmans, the retro feel MovieMatic is built by Perfect Fools. The machine is packed with technology including: professional photography lights, two Canon 5D Mark III cameras, computers with bespoke software, storage drives, wifi router and phidgets for the control buttons, plus smaller light emitting gadgets and microphones.

Tony Högqvist, creative partner at Perfect Fools, said: “KFC is giving customers the tools and inspiration to be one click away from TV stardom in Russia. The challenge of who to cast to appear on TV in the Bacon iTwister commercial is solved by the MovieMatic machine. Using our instant movie-making system every customer can share their natural quirkiness and be an iTwister hero.”

Piotr Rozanski, Marketing Director YUM! Brands Russia (KFC, Pizza Hut), said: “KFC is the first brand in Russia to star a customer in a TV campaign. The aim is to captivate and inspire customers to generate lots of brilliant videos showing-off their acting and dancing skills, then get them involved in a popularity contest to make them a hero across Russia.”

The MovieMatic will sit for two weeks in Moscow from 29 January and two weeks in St Petersburg from 19 February. Customers get five days after their commercial is published to generate as many votes as possible. The TVC starring the winning video will be broadcast in Russia from 31 March.

Global campaign helps girls in crisis, one word at a time

October 11th, 2013, Latest work

Printer installation and social activity marks United Nation’s “International Day of the Girl Child” on 11 October, at
The plight of 65 million girls worldwide who are fighting for an education is the subject of a digital campaign and installation created by hasan & partners.

The work highlights a Girls in Crisis report entitled: “In Double Jeopardy: Adolescent Girls and Disasters” published today for “International Day of the Girl Child”, an initiative backed by the United Nations. 
Visitors to the website can watch streaming video of the “Plan Printer” producing the report one word at a time.
The twist is that each of the report’s 74,180 words are only printed when someone donates online, or the video footage is shared via Facebook, Twitter, or text.  The money raised will be used to improve girls’ rights and education.
The printer is based in a public area within Sanomatalo, a retail and office building in the center of Helsinki, Finland. The website is available in Finnish and English.
The influential report is compiled by charity Plan International, the global children’s development organisation that promotes child rights and lifts millions of children out of poverty.  The report highlights the double discrimination – gender and age – girls across the world encounter in terms of education. 
Tobias Wacker, creative director at hasan & partners, says: “Girls are the most marginalised and discriminated group across the globe. We devised a locally-based campaign with a global reach.  The words in the report matter to the future of girls worldwide, the Plan Printer reinforces that fact and will ensure more people read it.”
Kirsi Mettälä, Plan Finland, says: “Every year we publish an extensive report on the discrimination girls face.  However, it has often gone unnoticed so this year we are asking members of the public to give girls a voice by paying for it to be printed one word at a time.”
Bjorn Kummeneje, executive technical director at Perfect Fools, which produced the printer integration technology, says: “With Plan Printer we are bridging the digital and physical divide, using social technology to help people connect with the report and give girls a voice, one word at a time.”
Girls in Crisis is part of a wider charitable campaign supported by hasan & partners through Plan International calledBecause I am a Girl, which aims to help girls get the education and support they need to transform their lives and the world around them.
Thousands of girls lobbied the UN with the support of Plan International, the Canadian Government and all UN member states, to put more emphasis on the challenges millions of girls the world over face.

Senior Digital Producer

August 25th, 2013, Jobs

We’re now searching for a Senior Digital Producer with broad experience, strong leadership skills, and a particularly good grip on production processes, especially digital – from ordering to planning and all the way through delivery. You have approximately five years of work experience and you like to work with international clients, since many of PF’s clients are outside of Sweden. This also means you’re excellent at English. Beyond that we hope of course that you’re a pleasant and enjoyable person with a fun perspective on life.

To apply please send your application with CV in English to latest 15th of September 2013. Mark your mail “Senior Digital Producer 2013 “. Interviews will be held on a rolling basis. For further information please contact Susanne Henriz Melin at 0704-450229.

Web Developer wanted!

July 30th, 2013, Jobs

You are an experienced front-end developer who is fluent in HTML/CSS/Javascript. If your passion and experience match the description, and you are a well organized, quality driven, social person, we could be a perfect match! Since always striving for more is part of our culture, if you can also handle WordPress, PHP or .NET, that’s even better. Let’s talk!

Send your application and CV to

Roaming Twitter pigeons showcase Fogg’s borderless
SIM card technology

June 12th, 2013, Latest work


Trackable pigeons carrying special SIM card backpacks will ’Tweet’ the public’s messages across European borders.

Researchers are enabling birds to ’Tweet’ electronically as they fly across European  borders to demonstrate an evolution in data roaming technology by internet access solutions provider Fogg.

On 18 June four racing pigeons will start transmitting Twitter messages via a specially-created backpack as they cross the skylines of Denmark, Germany, Belgium and Holland.

The researchers’ partner, international creative agency Perfect Fools, was comissioned by Fogg to highlight how travellers can now use popular tablet and mobile applications such as Twitter in different European countries at a flat rate, without incurring expensive data roaming costs.

To underline how Fogg’s technology flies in the face of national borders, the agency is encouraging Twitter account holders to submit Tweets, choose which bird will carry it, and in which country to release it. Once the bird has reached the appointed destination, both Tweet and nation the bird is in will appear on their Twitter page. Suggested Tweets can be submitted via from 13th June.

Each of the birds: Hans, Wilma, Jean Claude, and Engeli also have their own Twitter account, providing  a  ’Tweet stream’ that documents their training and experiences mid air.

John Harmander from Fogg, says: ”The homing pigeon’s disregard for national boundaries and track record carrying important information makes them the perfect choice for this exciting experiment. Fogg’s boundary-free technology is enabling Twitter beyond borders – participants can become involved in the experiment and see their Tweet released when their chosen carrier reaches a specified country, without leaving their couch. ”

He adds:” There was also a part of us that simply wanted to see if it was possible to ’put pigeons online’ across Europe.  Perfect Fools  have  immersed themselves  in this world for many weeks to deliver this project for Fogg.”

The specially-designed 28 gramme backpack will carry a Fogg SIM card connected to a GSM (Global Systems Mobile) database which will activate the Tweets. It will also hold a GPS tracking device to release location data en route.

A dedicated University pigeon research unit in Münich worked with Perfect Fools to ensure the birds can carry the technology safely when they are released en mass from Malmö, Sweden.

Data from the flights will be donated to the unit, along with the technology created. The four chosen pigeons were selected from a group of 20 identified for their ability to fly over water and their excellent sense of direction.

Patrick Garder, CEO of Perfect Fools says: “Marrying 19th and 21st century message delivery systems was technically challenging, but we all agreed from the start it was necessary for authenticity; we really wanted to make sure the pigeons were able to ’Tweet’ as far as it was possible.”

A limited number of free Fogg SIM cards are available to coincide with the launch, as well as an online video of the birds’ preparations, which is being promoted via YouTube and Twitter.

Advertising that people wait in line to see

May 30th, 2013, Events, Latest work

A few years back we wrote an article for Creativity Online titled “Just Imagine if Advertising Were Likeable“, in which we envisioned a not-too-distant future where irrelevant and interruptive brand messages were replaced by relevant and attractive advertising. In that kind of world people would not only willingly accept branded experiences, they would actively seek them out.

Today, more and more brands and marketers are getting the real value of this approach, and are working hard to capture their audience’s imaginations rather than just their eyeballs.

Our new creation for Swisscom and Heimat Berlin, All Eyes on S4, is the latest example. When is the last time you remember seeing a line this long waiting to look at a normal outdoor billboard (below)? But this is the scene in Lausanne today, with a sizeable crowd waiting for hours to try their hand (or eyes) at the Swisscom challenge. A film of the experience, released on YouTube less than a week ago, has already earned more than 2.3 million views.

Make it interesting, and people will respond!


20130530_132854 (1)

What we learned from Adobe MAX 2013, LA

May 27th, 2013, Events


(Editor’s Note: PF Technologist Mikael Palm took part in this year’s Adobe MAX conference from May 4-8. When he got back he sent out the briefest little wisp of an email covering his learnings from the show. Seriously, it was a tome – a very interesting tome – and we thought Micke’s takeaways were so useful it was only right to share them. So without further ado, Micke take it away!)

To the Fools:

Here comes a mixed list of goodies and pictures from the Adobe MAX event. It was a fun but intense week. Almost no sleep at all. But hey it’s like home :) Sessions all day, and then the partying… (Read networking)… Apologies for typos and short language and stuff like that.

Creative Cloud. Everyone should/will run Adobe productions on a subscription basis with Creative Cloud starting soon. Next batch of software will hence be called for example Photoshop CC and so on.

I would so love to see some more enterprise solutions. Like the cloud solutions but on custom-hosted servers. (Keep assets local – and get all the CC goodies). Without this we will miss out on a lot of great/neat features.

Adobe goes hardware with its new Pen (Project Mighty) connected to your Cloud account (It knows your stuff. Brushes, Settings and clipboards…). And “Napoleon” the ruler (it’s a short ruler :)

Pen is shown in action here:
Napoleon shows up at about 02:48.

And then the next hardware stuff is basically for News/Magazine agencies, Minority Report style. View/Edit publications live on a display instead of posting all pages on paper. Found a session on it.

More than I list here is available at


I’m going to namedrop and list random stuff here as they appear in my head :)

Like what’s new in the Creative Cloud solution. (A LOT).

Sessions are online for everyone to view and there’s a lot of inspiring stuff at And that’s not only Adobe Keynotes/Products but also wow moments from creatives worldwide.

Like Phil Hansen’s video, which is great.
Swede Erik Johansson and his PS pictures. Tops.
Rob Legato, co-director on Hugo / Titanic / Apollo 13 and so on.
Paula Scher – Artsy fartsy. (Inspiring).

And don’t forget all Sessions… An awsesome one for example is karlssonwilker (S9442: Creativity, Technology, and karlssonwilker)
S9103: Dust to Lightning: The Unique Storytelling of Bandito Brothers
S9325: Fast Performance with CSS on Mobile

Typekit now for desktop use.

New in Photoshop CC: (

A good video for top 5 features

Julieanne Kost’s Top 5 Favorite Features for Photographers

Quick smaller changes in PS

New in Illustrator CC 

A cool sneak is the copy light feature for PS and AE

Sneak Peek: Perspective Warp in Photoshop

All new stuff for AE

All video stuff

All design stuff

Responsive Design with Edge Reflow And the Responsive Inspector
At 54:53 in the Video magic starts, from inside photoshop -> “Create reflow project” (exports all your layers to assets) and start with a pre-prepped Reflow proj. Cool.

Edge Code
Responsive websites. But what about developers whose workflow is highly code based? Here’s an Edge Reflow-inspired experience available right inside of Edge Code.

Code, Debug, and Test for the Modern Web


What’s the difference between Brackets and Edge Code?

Edge Code is a distribution of the Brackets open source project. In addition to the core functionality included within Brackets, Edge Code includes additional features that make it easy to use other Edge Tools & Services, such as Edge Inspect, Edge Web Fonts and PhoneGap Build.

What is the benefit of Edge Code being built with HTML, CSS and JavaScript?

If you have the skills to use Edge Code, you also have the skills to customize the editor and contribute new features. There is even a robust and growing JavaScript API to allow you to build new extensions. For more information about contributing to the Brackets project or developing new extensions visit

Edge Code extensions

Why search with words? Liquid Search sneak

So, in summary, Event Inspirational Level: 130%.

And the networking was awesome.

And I’ll leave you with this. Any questions just contact me.

(We Represent)