Advertising is breaking free from old media and platform boundaries, and the ideas pushing the game ahead won’t easily fit into traditional moulds. The Tomorrow Awards is a brand-new awards show that recognizes this fact and brings all spotlight to the creative thinking by completely dropping category divisions.

Entries will be publicly voted on by the global advertising industry before a select group of ‘Monster Judges’ do the final assessment. The list of judges includes Perfect Fools Creative Director Mark Chalmers, as well as Colleen DeCourcy, Chief Digital Officer at TBWA Worldwide New York, Naoki Ito, Executive Creative Director at Wieden + Kennedy Tokyo, Sergio Mugnaini, Interactive Creative Director at ALMAP BBDO Brazil, Robert Wong, Executive Creative Director at Google Creative Lab and Tomorrow Awards Chairman Rei Inamoto, Chief Creative Officer of AKQA.

You’ll find the Tomorrow Awards’ website here and an article in Contagious magazine here.