The PUMA Index produced for Droga5 won a Silver Pencil at the One Show Interactive.
See all winners here.

McDonald’s Dreaming in Mono, H&M Spring Fashion and The PUMA Index (produced by Perfect Fools for Droga5) are Webby Awards Honorees in ‘Integrated Campaigns’, and ‘Websites – Fashion’ respectively. Full list of Webby Honorees for 2010 found here.

The PUMA Index web campaign PF produced for Droga5 is featured in Contagious Magazine’s annual newsletter.

Check out Most Contagious 2009 here.

Behind the scenes on the shoot for The PUMA Index with Droga 5.
Pre-production included setting all states of undress for the models and carefully plan the one-day shooting schedule to maximize time.

The team revising the schedule and discussing details on set.

Miguel cleaning his red Ducati.

Read more about The PUMA Index

See the campaign here

Turn up the heat when the market goes cold with The PUMA Index!

Perfect Fools helped Droga5 create this visual stock ticker showing the market changes in the US, Australia and Germany using Puma Bodywear. When the market dips or rises significantly, the models respond on your screen by showing off more clothes if the markets go up, or less on a bad day.
The models’ actions are controlled by up-to-the-minute live intraday stock data.

Of course you can bring The PUMA Index with you, wherever you go, with The PUMA Index iPhone application—available for free via the iTunes App Store.

Client: Puma
Agency: Droga5
Digital agency: Perfect Fools
Production company: Partizan/Dark Room
Post production: Patrick Coleman
Audio: Nylon Studios NY

Visit the campaign site here