Every team needs the Quest. In adidas’ Graphic Novel, produced by Perfect Fools for Riot, football fans can follow The Spark, The Blaze and other key players in the 2010 FIFA World Cup as they take on the Quest of leading their teams to victory. A new episode is published every week during the world cup, each one reflecting the real events of the tournament.

See the Graphic Novel here.

Official 2010 FIFA World Cup sponsor adidas invites football fans from all corners of the world to join the adidas Matchups experience. Who will lead his team to victory? In the Facebook application, produced by Perfect Fools for Riot, visitors can pick the winners from every match and make educated predictions about a range of match-, team- and player statistics. Participants score points for all correct predictions, comments and friend recruits and compete for daily prizes.

Find the application on the adidas Football page on Facebook.

Sport and style go hand in hand in this new experience produced by Perfect Fools for Riot. Visitors explore Adidas’ new Women’s Training apparel in the homes of three active women, and can put together their own workout styles inspired by a range of tips and exercises.

The technique involved breaking elements out of static film footage to increase depth and presence, and turn it into an interactive 3D landscape.

Visit Adidas Women’s Training here.