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Perfect Fools is an award-winning international digital creative agency

We build innovative brand conversations that captivate stakeholders, challenge expectations and get results. We call it Fool Power.

January 15th, 2010

Adidas Women’s Training – Interactive Wardrobe

Adidas Women's Training

Sport and style go hand in hand in this new experience produced by Perfect Fools for Riot. Visitors explore Adidas’ new Women’s Training apparel in the homes of three active women, and can put together their own workout styles inspired by a range of tips and exercises.

The technique involved breaking elements out of static film footage to increase depth and presence, and turn it into an interactive 3D landscape.

Visit Adidas Women’s Training here.

Adidas Women's Training

Adidas Women's Training

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