Today PF announced the launch of our new house label for products and services created by us for us. FoolPowered puts existing Perfect Fools capabilities to work to explore promising new ideas as well as productify current Fools technologies.

A range of FoolPowered initiatives are now set to launch over the coming months starting with the online music playlist service Traxxter.com, which enters public beta in December 2009. Further FoolPowered efforts will range from mobile applications to games, physical products and more.

FoolPowered is the perfect complement to Perfect Fools’ existing client services, allowing us to gather valuable insights and inspiration and grow our skills in ways which will further enrich our client offerings.