In recent years a wave of counterfeit prescription drugs has swept the Swedish market. Many of these drugs are ordered via the Internet, by people who believe they are perfectly legitimate, cheaper alternatives to approved prescription drugs. A large percentage of these so-called drugs are useless placeboes. Even worse, some are actually poison. The Swedish Drug Administration decided to spread the word.

Crime Medicine, an online campaign produced by Perfect Fools for Granath Euro RSCG, builds on an interactive documentary format to educate the Swedish public about this new danger. The campaign has been hugely successful among its target audience with more than 400,000 unique visitors (nearly 5% of the Swedish population) and 3.3 years of video viewed in its first month online.

Visit the campaign site here

BBC Survivors Interactive is the online adventure game companion for Survivors, the new BBC One drama.

Perfect Fools was responsible for concept development, design, programming, launch and ongoing updating of Survivors Interactive and filmed much of the site’s non-series video content, all in close cooperation with the development team at the BBC.

The online adventure game and reality challenge confronts visitors with real choices based on key series themes. What type of survivor each visitor turns out to be is determined by how they choose, just like the TV characters in the series. Survivors Interactive mixes rich live action video, dynamic motion design, still images, music, atmospheric sound, smart technology and more to create a lush and exciting online experience. The site mirrors each episode and extends the entertainment experience for viewers while also attracting new viewers. It provides a unique, multi-linear storytelling space that builds directly on the key characters and themes presented in the series.

View the case here

Nokia’s The Unloader, the online campaign produced by Perfect Fools for farfar, collected an interactive gold at this evening’s Eurobest awards show.

Full details here.

Mark Chalmers, creative partner at Perfect Fools and co-founder of global digital collective Creative Social, hosted a workshop together with Daniele Fiandaca, Nicola Rovetta and Dave Bedwood at Eurobest held in Stockholm. Focus was on the future of digital advertising globally and challenges that European agencies will face.

View an interview from Eurobest with the guys here, and Creative Social’s website here.

Perfect Fools campaigns logged four shortlists at this year’s Eurobest, taking place this week in Stockholm.

K•Swiss Free Running, AAA Town, AMF MMS and Nokia Unloader each picked up nods. Winners will be announced at an awards ceremony tomorrow, Wednesday, December 12.

More info here.

Perfect Fools campaigns earned two silvers at this year’s Epica: for Absolut Disco, produced for Great Works; and AMF MMS, based on a concept co-created by Perfect Fools and Forsman & Bodenfors.
AMS MMS was also awarded the top prize in Consumer Advertising at Swedish 100-wattaren.

See full details on the Epica awards here, and 100-wattaren here (in Swedish).

Tony Högqvist, co-founder and Executive Creative Director, headed to London for a talk at the Click conference in November.

Click:London is an initiative launched in 2005 by Creative Review, and focuses on digital advertising and the opportunities and challenges ahead. More about this and Tony’s visit in Creative Review’s blog, found here.

This year the one-day event also got a sibling conference, held in New York. Read more about Click:NY here.

Perfect Fools productions earned two honors at yesterday’s Swedish 100-wattaren (100 Watt) Awards.

Saab Pilots Wanted snagged a 75W bulb (silver), while Pregnantmanblog.com picked up a 50 Watter (bronze). We’re going to use that last one as a night light.

It might look like a small step on the map, right around the corner in fact. But for us it was a big leap.

We loved our old Stockholm office on Drottninggatan (Queen Street). But after 2 years there we just plain didn’t fit any more. So this weekend we finally moved into bigger digs on Kungsgatan (King’s Street). Kungsgatan 27, to be exact. More space, more meeting rooms — and yes we’re not too proud to admit our joy at this detail — more bathrooms :)

The overall verdict so far? Change is good!

No-one likes boring documents — be it an overly complex spreadsheet, a dull presentation or a pointless memo — but everyone likes exciting journeys!

The Unloader combines these two extremes through first letting you upload your least favorite document, and then inviting you to watch as it undergoes some unloading treatment that is far from boring. Perfect Fools produced this campaign for farfar to promote the Nokia Eseries — mobile phones that can view, edit and print any attachment (boring or not).