We’ve had fun with Converse All Summer. Inspired by this summer’s exclusive Converse music collaboration between Kid Cudi, Rostam of Vampire Weekend and Best Coast’s Bethany, Perfect Fools cooked up the ‘Create your own Paper Head’ application. The cross-platform campaign enables fans across Europe to join in the fun both online and at music festivals this summer.

Check out the All Summer music video and make your own paper head on converseblog.com.

This summer’s hottest online campaign! Scandinavian condom brand RFSU’s Kondomkampen, produced by Perfect Fools for Naked Communications, encourages more sex to create a better world. Every time you get sexy using a condom from RFSU you financially contribute to their work raising sexual awareness. So far 504,331 condoms have been used in the campaign.

Kondomkampen is part of RFSU’s condom hub and consists of three parts, all designed to enhance your chances to get some IRL action: Liggblicken (The Shag Gaze) – take a photo of your four most luring looks and let others pick their favorite. Knullmixen (The Fuck Mix) – pick a series of mood words to go with your desired act and Kondomkampen will present you with the perfect soundtrack. Knullrullen (The Fuck Reel) – turn on your webcam and become the star in one of the four classic sex scenarios (including summer staple ‘back seat of the car’).

Get your piece of the action here (in Swedish).

In Perfect Fools’ and McDonald’s session at Cannes Lions 2010 last week, Shaun Russell, Nordic Marketing Director at McDonald’s, teamed up with Fredrik Heghammar, Tony Högqvist and Patrick Gardner to tell the unlikely story behind this winter’s transmedia campaign Dreaming in Mono: the project’s strategic roots, how it evolved through production, and where McDonald’s Nordic is headed next. The seminar took place on the final day of the festival, Saturday. Watch a part of the session here.

Last Wednesday Perfect Fools stood as co-host of the returning Swedish förfest – ‘pre-party’ – at Cannes Lions together with B-reel, CP+B Europe and North Kingdom. Drinks, authentic flavorless Swedish sausages and the French sun – now that’s a great concept! Who ever said Sweden has to be cold?

Every team needs the Quest. In adidas’ Graphic Novel, produced by Perfect Fools for Riot, football fans can follow The Spark, The Blaze and other key players in the 2010 FIFA World Cup as they take on the Quest of leading their teams to victory. A new episode is published every week during the world cup, each one reflecting the real events of the tournament.

See the Graphic Novel here.

Official 2010 FIFA World Cup sponsor adidas invites football fans from all corners of the world to join the adidas Matchups experience. Who will lead his team to victory? In the Facebook application, produced by Perfect Fools for Riot, visitors can pick the winners from every match and make educated predictions about a range of match-, team- and player statistics. Participants score points for all correct predictions, comments and friend recruits and compete for daily prizes.

Find the application on the adidas Football page on Facebook.

The message of Unibet’s Swedish summer campaign is both loud and clear – make Glenn Hysén President! Perfect Fools created the campaign which consists of a web site and a series of TV commercials (check out one of them above).

See the campaign site here (Swedish).

Next week Perfect Fools’ Fredrik Heghammar, Tony Högqvist and Patrick Gardner are heading south together with McDonald’s Nordic Senior Marketing Director Shaun Russell to hold a seminar at the Cannes Lions festival. The topic is transmedia storytelling and in particular McDonald’s Dreaming in Mono, a brand entertainment experience consisting of over one hour of feature film content broadcast across TV networks in the Nordic region, as well as related elements distributed in-restaurant, on Xbox live, iTunes and online.

The session will take place in the Palais’ Debussy Theater from 1.00 – 1.45 pm on Saturday, June 26, and is open to all festival delegates. Read more about Dreaming in Mono here and see the full festival schedule here.

Perfect Fools is one of six international agencies to join as new members of SoDA, Society of Digital Agencies. “SoDA Organization provides a platform for conversation, debate and knowledge sharing among some of the world’s most respected agencies” and today consists of 43 selected digital agencies.

For more information about SoDA visit sodaspeaks.com.

Perfect Fools and Åkestam Holst have in cooperation with Save the Children Sweden launched the volunteer project Bildkollen (’Image check’), a web service that tracks online spread of your photos. Just enter the URL to the photo you want to track and Bildkollen will search for the same or similar photos online, using the image search engine Tin Eye. Bildkollen was created to help target abuse and misuse of personal photos on the web.

Visit Bildkollen here.