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Perfect Fools is an award-winning international digital creative agency

We build innovative brand conversations that captivate stakeholders, challenge expectations and get results. We call it Fool Power.

Latest work
August 11th, 2010

Converse All Summer

Converse All Summer

We’ve had fun with Converse All Summer. Inspired by this summer’s exclusive Converse music collaboration between Kid Cudi, Rostam of Vampire Weekend and Best Coast’s Bethany, Perfect Fools cooked up the ‘Create your own Paper Head’ application. The cross-platform campaign enables fans across Europe to join in the fun both online and at music festivals this summer.

Check out the All Summer music video and make your own paper head on converseblog.com.

Converse All Summer

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July 2nd, 2010

RFSU Kondomkampen – The Condom Challenge

Kondomkampen

This summer’s hottest online campaign! Scandinavian condom brand RFSU’s Kondomkampen, produced by Perfect Fools for Naked Communications, encourages more sex to create a better world. Every time you get sexy using a condom from RFSU you financially contribute to their work raising sexual awareness. So far 504,331 condoms have been used in the campaign.

Kondomkampen is part of RFSU’s condom hub and consists of three parts, all designed to enhance your chances to get some IRL action: Liggblicken (The Shag Gaze) – take a photo of your four most luring looks and let others pick their favorite. Knullmixen (The Fuck Mix) – pick a series of mood words to go with your desired act and Kondomkampen will present you with the perfect soundtrack. Knullrullen (The Fuck Reel) – turn on your webcam and become the star in one of the four classic sex scenarios (including summer staple ‘back seat of the car’).

Get your piece of the action here (in Swedish).

Kondomkampen

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July 1st, 2010

adidas Graphic Novel

adidas Graphic Novel

Every team needs the Quest. In adidas’ Graphic Novel, produced by Perfect Fools for Riot, football fans can follow The Spark, The Blaze and other key players in the 2010 FIFA World Cup as they take on the Quest of leading their teams to victory. A new episode is published every week during the world cup, each one reflecting the real events of the tournament.

See the Graphic Novel here.

adidas Graphic Novel

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July 1st, 2010

adidas Matchups

adidas Matchups

Official 2010 FIFA World Cup sponsor adidas invites football fans from all corners of the world to join the adidas Matchups experience. Who will lead his team to victory? In the Facebook application, produced by Perfect Fools for Riot, visitors can pick the winners from every match and make educated predictions about a range of match-, team- and player statistics. Participants score points for all correct predictions, comments and friend recruits and compete for daily prizes.

Find the application on the adidas Football page on Facebook.

adidas Matchups

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June 17th, 2010

Unibet – Glenn for President

The message of Unibet’s Swedish summer campaign is both loud and clear – make Glenn Hysén President! Perfect Fools created the campaign which consists of a web site and a series of TV commercials (check out one of them above).

See the campaign site here (Swedish).

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June 16th, 2010

Bildkollen – track your photos on the web

Bildkollen

Perfect Fools and Åkestam Holst have in cooperation with Save the Children Sweden launched the volunteer project Bildkollen (’Image check’), a web service that tracks online spread of your photos. Just enter the URL to the photo you want to track and Bildkollen will search for the same or similar photos online, using the image search engine Tin Eye. Bildkollen was created to help target abuse and misuse of personal photos on the web.

Visit Bildkollen here.

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May 15th, 2010

K·Swiss

K·Swiss

California sports company K·Swiss recently tapped Perfect Fools for a top-to-bottom rebuild of their main brand address kswiss.com. Perfect Fools delivered a highly flexible content platform combining the best K·Swiss brand stories in one inspiring place: product showcases, spokespeople, behind the scenes films, news and events can all be experienced together with feature campaigns and a webshop. Check out the new site at kswiss.com.

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May 14th, 2010

Converse UK

Converse UK

Perfect Fools’ latest for Converse: their brand new UK hub. Enjoy it here.

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May 7th, 2010

Wanted: Sweden’s worst job

Unionen

Do you think you have the most boring job in Sweden? If so, the Swedish union Unionen invites you to compete for a full career makeover by spilling your guts anonymously, TV interview style. Perfect Fools and Ester Stockholm have created a campaign site that uses distorted text-to-speech voices and a selection of pre-filmed character silhouettes and backgrounds to create unique videos from each visitor’s own story.

Try it for yourself here (Swedish) or check out already generated films here.

Unionen: Hur vill du jobba i morgon?

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February 23rd, 2010

Converse Blog

Converse Blog

Today Perfect Fools finished a new blog for Converse with focus on creative people across Europe and what they are working on right now. Visitors are invited to contribute with films and photos of their own projects and things that inspire them.

Check it out here.

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