“Imagine a world in which most of the brand information that reaches us is immediately relevant to our individual needs and interests, has some form of direct value and is honest in its approach. Advertising like that might even be likable” writes Perfect Fools’ Patrick Gardner today in Creativity’s CATScan, here.

Gardner is one of the speakers at the next Creativity & Technology (CaT) conference held by Creativity in New York on June 10. Find more info and full list of speakers here.

PF is featured in the new book “No Apples: 100 other top innovators”, a showcase of the most innovative organizations internationally, from all industries. Find out more about the book and buy your copy via Blurb.com.

For the second year in a row Perfect Fools has been selected by Campaign Magazine (UK) as one of the world’s leading independent agencies, out of a total of 13 agencies globally from all disciplines, not just digital.

Check out a web feature here.

If it’s big and it’s about burgers it’s bound to show up at industry hub BurgerBusiness.com. BB features an interesting look at McDonald’s Dreaming in Mono today. Check it out here.

The PUMA Index web campaign PF produced for Droga5 is featured in Contagious Magazine’s annual newsletter.

Check out Most Contagious 2009 here.

In today’s edition of AdAge.com Patrick Gardner proposes a new take on what drives advertising’s Scandinavian mavens. Check out the full text here.

Leading advertising journal Creativity has published its annual ranking of top production companies worldwide and Perfect Fools is once again listed. According to Creativity PF is one of seven “digital shops that have helped to reshape the production industry”.

See the full list here.

Australian Creative magazine filled its February/March issue with articles on today’s best interactive design, and aptly named it The Interactive Issue.

Perfect Fools is featured in a piece on Swedish creativity and why it is so successful. According to the author one reason is a natural urge to break the mould and change the game. Just the way we roll!

More info here.

Over the past few years independent creative agencies have taken a larger role on advertising’s main stage, firmly establishing themselves next to the large networks and developing innovative and game-changing campaigns. Despite the ongoing recession many of these companies have managed to stay ahead of the game and even see their business grow. Highlighting this development, independent agency network thenetworkone has in collaboration with the UK’s Campaign Magazine invited Perfect Fools and 15 other top independents to feature in “The World’s Leading Independent Agencies 2009″.

In a collection of articles published today, these agencies share their thoughts on the current status of the world of advertising. Perfect Fools’ Patrick Gardner and Mark Chalmers discuss how the recession is actually provoking a major shift to digital, and how to best carry the digital torch into the next decade. Online showcase here.

This month’s issue of Creativity magazine features a roundup of 10 of the world’s top interactive production companies, including a certain collection of Fools.

As the piece starts: “The companies here can hardly be classified as just production shops. In fact, many of them may justifiably take issue with being put on such a list. That’s a testament to the fact that production, especially in the digital world, is not just about execution. The players here not only make ideas happen – they come up with a whole lot of them too – the sorts that demand not just a background in storytelling, but roots in strategy, media, and perhaps most important, technology…. Say hello to the production and idea muscle behind some of the most thrilling digital experiences this year.”

We love it – thanks Creativity! Grab a copy at your newsstand today.