Global campaign helps girls in crisis, one word at a time

October 11th, 2013, Latest work

Printer installation and social activity marks United Nation’s “International Day of the Girl Child” on 11 October, at
The plight of 65 million girls worldwide who are fighting for an education is the subject of a digital campaign and installation created by hasan & partners.

The work highlights a Girls in Crisis report entitled: “In Double Jeopardy: Adolescent Girls and Disasters” published today for “International Day of the Girl Child”, an initiative backed by the United Nations. 
Visitors to the website can watch streaming video of the “Plan Printer” producing the report one word at a time.
The twist is that each of the report’s 74,180 words are only printed when someone donates online, or the video footage is shared via Facebook, Twitter, or text.  The money raised will be used to improve girls’ rights and education.
The printer is based in a public area within Sanomatalo, a retail and office building in the center of Helsinki, Finland. The website is available in Finnish and English.
The influential report is compiled by charity Plan International, the global children’s development organisation that promotes child rights and lifts millions of children out of poverty.  The report highlights the double discrimination – gender and age – girls across the world encounter in terms of education. 
Tobias Wacker, creative director at hasan & partners, says: “Girls are the most marginalised and discriminated group across the globe. We devised a locally-based campaign with a global reach.  The words in the report matter to the future of girls worldwide, the Plan Printer reinforces that fact and will ensure more people read it.”
Kirsi Mettälä, Plan Finland, says: “Every year we publish an extensive report on the discrimination girls face.  However, it has often gone unnoticed so this year we are asking members of the public to give girls a voice by paying for it to be printed one word at a time.”
Bjorn Kummeneje, executive technical director at Perfect Fools, which produced the printer integration technology, says: “With Plan Printer we are bridging the digital and physical divide, using social technology to help people connect with the report and give girls a voice, one word at a time.”
Girls in Crisis is part of a wider charitable campaign supported by hasan & partners through Plan International calledBecause I am a Girl, which aims to help girls get the education and support they need to transform their lives and the world around them.
Thousands of girls lobbied the UN with the support of Plan International, the Canadian Government and all UN member states, to put more emphasis on the challenges millions of girls the world over face.

Senior Digital Producer

August 25th, 2013, Jobs

We’re now searching for a Senior Digital Producer with broad experience, strong leadership skills, and a particularly good grip on production processes, especially digital – from ordering to planning and all the way through delivery. You have approximately five years of work experience and you like to work with international clients, since many of PF’s clients are outside of Sweden. This also means you’re excellent at English. Beyond that we hope of course that you’re a pleasant and enjoyable person with a fun perspective on life.

To apply please send your application with CV in English to latest 15th of September 2013. Mark your mail “Senior Digital Producer 2013 “. Interviews will be held on a rolling basis. For further information please contact Susanne Henriz Melin at 0704-450229.

Web Developer wanted!

July 30th, 2013, Jobs

You are an experienced front-end developer who is fluent in HTML/CSS/Javascript. If your passion and experience match the description, and you are a well organized, quality driven, social person, we could be a perfect match! Since always striving for more is part of our culture, if you can also handle WordPress, PHP or .NET, that’s even better. Let’s talk!

Send your application and CV to

Roaming Twitter pigeons showcase Fogg’s borderless
SIM card technology

June 12th, 2013, Latest work


Trackable pigeons carrying special SIM card backpacks will ’Tweet’ the public’s messages across European borders.

Researchers are enabling birds to ’Tweet’ electronically as they fly across European  borders to demonstrate an evolution in data roaming technology by internet access solutions provider Fogg.

On 18 June four racing pigeons will start transmitting Twitter messages via a specially-created backpack as they cross the skylines of Denmark, Germany, Belgium and Holland.

The researchers’ partner, international creative agency Perfect Fools, was comissioned by Fogg to highlight how travellers can now use popular tablet and mobile applications such as Twitter in different European countries at a flat rate, without incurring expensive data roaming costs.

To underline how Fogg’s technology flies in the face of national borders, the agency is encouraging Twitter account holders to submit Tweets, choose which bird will carry it, and in which country to release it. Once the bird has reached the appointed destination, both Tweet and nation the bird is in will appear on their Twitter page. Suggested Tweets can be submitted via from 13th June.

Each of the birds: Hans, Wilma, Jean Claude, and Engeli also have their own Twitter account, providing  a  ’Tweet stream’ that documents their training and experiences mid air.

John Harmander from Fogg, says: ”The homing pigeon’s disregard for national boundaries and track record carrying important information makes them the perfect choice for this exciting experiment. Fogg’s boundary-free technology is enabling Twitter beyond borders – participants can become involved in the experiment and see their Tweet released when their chosen carrier reaches a specified country, without leaving their couch. ”

He adds:” There was also a part of us that simply wanted to see if it was possible to ’put pigeons online’ across Europe.  Perfect Fools  have  immersed themselves  in this world for many weeks to deliver this project for Fogg.”

The specially-designed 28 gramme backpack will carry a Fogg SIM card connected to a GSM (Global Systems Mobile) database which will activate the Tweets. It will also hold a GPS tracking device to release location data en route.

A dedicated University pigeon research unit in Münich worked with Perfect Fools to ensure the birds can carry the technology safely when they are released en mass from Malmö, Sweden.

Data from the flights will be donated to the unit, along with the technology created. The four chosen pigeons were selected from a group of 20 identified for their ability to fly over water and their excellent sense of direction.

Patrick Garder, CEO of Perfect Fools says: “Marrying 19th and 21st century message delivery systems was technically challenging, but we all agreed from the start it was necessary for authenticity; we really wanted to make sure the pigeons were able to ’Tweet’ as far as it was possible.”

A limited number of free Fogg SIM cards are available to coincide with the launch, as well as an online video of the birds’ preparations, which is being promoted via YouTube and Twitter.

Advertising that people wait in line to see

May 30th, 2013, Events, Latest work

A few years back we wrote an article for Creativity Online titled “Just Imagine if Advertising Were Likeable“, in which we envisioned a not-too-distant future where irrelevant and interruptive brand messages were replaced by relevant and attractive advertising. In that kind of world people would not only willingly accept branded experiences, they would actively seek them out.

Today, more and more brands and marketers are getting the real value of this approach, and are working hard to capture their audience’s imaginations rather than just their eyeballs.

Our new creation for Swisscom and Heimat Berlin, All Eyes on S4, is the latest example. When is the last time you remember seeing a line this long waiting to look at a normal outdoor billboard (below)? But this is the scene in Lausanne today, with a sizeable crowd waiting for hours to try their hand (or eyes) at the Swisscom challenge. A film of the experience, released on YouTube less than a week ago, has already earned more than 2.3 million views.

Make it interesting, and people will respond!


20130530_132854 (1)

What we learned from Adobe MAX 2013, LA

May 27th, 2013, Events


(Editor’s Note: PF Technologist Mikael Palm took part in this year’s Adobe MAX conference from May 4-8. When he got back he sent out the briefest little wisp of an email covering his learnings from the show. Seriously, it was a tome – a very interesting tome – and we thought Micke’s takeaways were so useful it was only right to share them. So without further ado, Micke take it away!)

To the Fools:

Here comes a mixed list of goodies and pictures from the Adobe MAX event. It was a fun but intense week. Almost no sleep at all. But hey it’s like home :) Sessions all day, and then the partying… (Read networking)… Apologies for typos and short language and stuff like that.

Creative Cloud. Everyone should/will run Adobe productions on a subscription basis with Creative Cloud starting soon. Next batch of software will hence be called for example Photoshop CC and so on.

I would so love to see some more enterprise solutions. Like the cloud solutions but on custom-hosted servers. (Keep assets local – and get all the CC goodies). Without this we will miss out on a lot of great/neat features.

Adobe goes hardware with its new Pen (Project Mighty) connected to your Cloud account (It knows your stuff. Brushes, Settings and clipboards…). And “Napoleon” the ruler (it’s a short ruler :)

Pen is shown in action here:
Napoleon shows up at about 02:48.

And then the next hardware stuff is basically for News/Magazine agencies, Minority Report style. View/Edit publications live on a display instead of posting all pages on paper. Found a session on it.

More than I list here is available at


I’m going to namedrop and list random stuff here as they appear in my head :)

Like what’s new in the Creative Cloud solution. (A LOT).

Sessions are online for everyone to view and there’s a lot of inspiring stuff at And that’s not only Adobe Keynotes/Products but also wow moments from creatives worldwide.

Like Phil Hansen’s video, which is great.
Swede Erik Johansson and his PS pictures. Tops.
Rob Legato, co-director on Hugo / Titanic / Apollo 13 and so on.
Paula Scher – Artsy fartsy. (Inspiring).

And don’t forget all Sessions… An awsesome one for example is karlssonwilker (S9442: Creativity, Technology, and karlssonwilker)
S9103: Dust to Lightning: The Unique Storytelling of Bandito Brothers
S9325: Fast Performance with CSS on Mobile

Typekit now for desktop use.

New in Photoshop CC: (

A good video for top 5 features

Julieanne Kost’s Top 5 Favorite Features for Photographers

Quick smaller changes in PS

New in Illustrator CC 

A cool sneak is the copy light feature for PS and AE

Sneak Peek: Perspective Warp in Photoshop

All new stuff for AE

All video stuff

All design stuff

Responsive Design with Edge Reflow And the Responsive Inspector
At 54:53 in the Video magic starts, from inside photoshop -> “Create reflow project” (exports all your layers to assets) and start with a pre-prepped Reflow proj. Cool.

Edge Code
Responsive websites. But what about developers whose workflow is highly code based? Here’s an Edge Reflow-inspired experience available right inside of Edge Code.

Code, Debug, and Test for the Modern Web


What’s the difference between Brackets and Edge Code?

Edge Code is a distribution of the Brackets open source project. In addition to the core functionality included within Brackets, Edge Code includes additional features that make it easy to use other Edge Tools & Services, such as Edge Inspect, Edge Web Fonts and PhoneGap Build.

What is the benefit of Edge Code being built with HTML, CSS and JavaScript?

If you have the skills to use Edge Code, you also have the skills to customize the editor and contribute new features. There is even a robust and growing JavaScript API to allow you to build new extensions. For more information about contributing to the Brackets project or developing new extensions visit

Edge Code extensions

Why search with words? Liquid Search sneak

So, in summary, Event Inspirational Level: 130%.

And the networking was awesome.

And I’ll leave you with this. Any questions just contact me.

(We Represent)


CONAi teaches Italians to recycle with new game and installation

May 21st, 2013, Uncategorized

photo 2

The issue of recycling in Italy is inspiration for a Perfect Fools-designed installation that rides on the back of the country’s most famous bike race, the Giro d’Italia.

Perfect Fools was commissioned by Le Balene, the advertising agency for Italian packaging consortium CONAi, to create a bike riding experience that travels to each stage of the 3,405 km route, between Naples and Brescia.

It allows fans to play an online game called Re-cycling on a digital screen while seated on the bike, to hit the message home about the correct way to recycle in Italy. The game and installation is the brainchild of Le Balene, which is also supporting the campaign with nationwide marketing, including radio advertising.

Recycling encourages players to collect and correctly sort different materials while racing through a picturesque Italian landscape. It also works across Android and iOS mobile platforms as well as desktop browsers

The fastest and most accurate player from each day will receive a pink jersey, mirroring the real winner of each race stage.

Guldägg to Kauko

April 26th, 2013, Uncategorized

Screen Shot 2013-04-26 at 3.48.02 PM

PF’s Kauko Remote Control Café, created with hasan & partners and TWOFATBOYS, earned a Golden Egg last night at the Swedish national advertising awards, Guldägget, hosted by the Swedish advertising association Komm. Thanks for one terrific night, Komm! More about it here.

If you’re at SXSW today …

March 9th, 2013, Events

… you’re welcome to stop by a panel PF’s Patrick Gardner will be taking part in, hosted by Microsoft. The panel is called “Get Physical: Digital Experiences, Real World” and it will be taking place today from 1pm-1:50pm, at 506 Congress Ave, Austin.

Session Description: Physical is the new digital. In an age of cooked metrics and inflated stats citing millions of views and downloads, the new movement is a return to offline interactive experiences where real people converge with design and technology in very physical ways.

Swarovski: Tropical Paradise

February 8th, 2013, Latest work


Swarovski has unveiled the first installment of the ‘Tropical Paradise’ campaign, which celebrates the launch of the spring/summer jewelry collection. This spring, Swarovski is linking their in-store, digital and mobile properties, with a new iPhoneand Android app, ‘Swarovski Mobile’; in-store touch-points that activates otherwise hidden app content using AR; a microsite; and a global and location-based contests.

Read more in this article by Luxury Daily, and find the Tropical Paradise campaign site here.