May 21st, 2013
The issue of recycling in Italy is inspiration for a Perfect Fools-designed installation that rides on the back of the country’s most famous bike race, the Giro d’Italia.
Perfect Fools was commissioned by Le Balene, the advertising agency for Italian packaging consortium CONAi, to create a bike riding experience that travels to each stage of the 3,405 km route, between Naples and Brescia.
It allows fans to play an online game called Re-cycling on a digital screen while seated on the bike, to hit the message home about the correct way to recycle in Italy. The game and installation is the brainchild of Le Balene, which is also supporting the campaign with nationwide marketing, including radio advertising.
Recycling encourages players to collect and correctly sort different materials while racing through a picturesque Italian landscape. It also works across Android and iOS mobile platforms as well as desktop browsers
The fastest and most accurate player from each day will receive a pink jersey, mirroring the real winner of each race stage.
April 26th, 2013
PF’s Kauko Remote Control Café, created with hasan & partners and TWOFATBOYS, earned a Golden Egg last night at the Swedish national advertising awards, Guldägget, hosted by the Swedish advertising association Komm. Thanks for one terrific night, Komm! More about it here.
March 9th, 2013
… you’re welcome to stop by a panel PF’s Patrick Gardner will be taking part in, hosted by Microsoft. The panel is called “Get Physical: Digital Experiences, Real World” and it will be taking place today from 1pm-1:50pm, at 506 Congress Ave, Austin.
Session Description: Physical is the new digital. In an age of cooked metrics and inflated stats citing millions of views and downloads, the new movement is a return to offline interactive experiences where real people converge with design and technology in very physical ways.
February 8th, 2013
, Latest work
Swarovski has unveiled the first installment of the ‘Tropical Paradise’ campaign, which celebrates the launch of the spring/summer jewelry collection. This spring, Swarovski is linking their in-store, digital and mobile properties, with a new iPhoneand Android app, ‘Swarovski Mobile’; in-store touch-points that activates otherwise hidden app content using AR; a microsite; and a global and location-based contests.
Read more in this article by Luxury Daily, and find the Tropical Paradise campaign site here.
February 7th, 2013
, Perfect Fools
We are happy to announce that this week we’re getting settled into a brand new office, located in the very heart of Stockholm. Where do you go next after three years in a grand old cinema? Well, to an former church parish’s office of course :)
The new address is Brunkebergsgatan 10, hope to see you here sometime soon!
January 11th, 2013
, Latest work
People react to news, and what’s good news to one person, might be upsetting the next. On Kamppi Square, Helsinki, journalism is turning into art with an interactive experience – the ‘Emotion Cube’ – that reflects these feelings with pulsating, colored light. Created by hasan & partners and produced by Perfect Fools for Scandinavia’s largest newspaper, Helsingin Sanomat, the Cube is part of a campaign designed to remind readers about the power of journalism to generate an emotional response.
By sharing their feelings via web or mobile, the combined mood of readers will be translated into one of eight emotions, each of which makes the Cube pulsate in a specific color, while the emotion’s written word is glowing from within the Cube. The 4 meter high Cube is constructed from milky plexiglass, and powered by 200,000 lumens worth of light – well enough to lighten up the feelings of passers-by in the dark Scandinavian winter.
See a live stream on the campaign site (in Finnish. Click the top button to get to the stream.)