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2012 has been a very exciting year and we at Perfect Fools would like to thank you all – our clients, vendors and friends – and wish you all the best for the holiday season!
To round up the year we have some great news from the Metropole Orchestra in the Netherlands. As you might remember if you’ve been following this page, the Dutch government had decided to cut their fundings, which would have been a deathblow for the struggling orchestra. So the orchestra decided to reach out through social media, and invited Twitter users around the world to compose a day-long live-streamed concert performance using tweets, together with Havas Worldwide Amsterdam and Perfect Fools. (You can read more about it here.)
And it worked! The Tweetphony campaign made the national news, stirred debate, highlighted the issue and made a difference. The government has now done a U-turn and will fund the Metropole Orchestra through 2017. Now that’s the power of music and social media combined! :)
Swarovski recently released a rock-flavored new jewelry collection. Hello Kitty Rocks! is the second collection to be made in partnership with Sanrio and features their iconic Hello Kitty. To promote the launch, Perfect Fools created a web and mobile site that takes your photo and turns you into a sparkling rockstar, through placing you in iconic rockstar scenarios inspired by the new collection.
This past summer Perfect Fools had the pleasure of working on Pro Streets for Converse. Pro Streets was a Europe-wide game that let participants celebrate their local areas by showing off their best moves. These could be anything – dance, skate flips, MC battles – anything that’s an expression of who you are. The moves were captured by special cameras and uploaded as short videos onto the Pro Streets site, where others could support their favorites and check out interesting spots laid out on a map of each city. At the end of the game Converse celebrated the areas with the most incredible talent.
Perfect Fools worked with Anomaly and This Memento on the project, with Perfect Fools being responsible for delivering the technology enabling the experience. This included a unique system of cameras that were activated by the public using text messages, installed in major cities from Naples to Berlin.
During the fall Europe’s youth took to the streets to perform on the Star Chevron logo. Find some of the gems that were uncovered here.
Gaming company Unibet has launched Be The Pro, a free-play Facebook game for the Swedish market. The game could be described as role-playing meets sports betting, where Unibet invites you to create your own character and collect experience points by participating in real leagues. You can also set up your own leagues and compete against your Facebook friends. Perfect Fools designed and developed the game experience.
This week Twitter is going musical, with ‘Tweetphony’ created by Havas Worldwide Amsterdam and Perfect Fools for The Metropole Orchestra. The orchestra’s subsidy and existence is currently under threat, and to raise awareness and save itself, the orchestra is trying a whole new approach. Tweetphony is a symphony crafted entirely by tweets based on letters associated with music notes, and will be compiled from the best and most interesting tweets submitted via the campaign site, which features a digital piano interface. The orchestra will play the selected tweets at the ‘Tweetphony,’ which will be held at the MCO in Hilversum on October 26th and streamed live on the site.
Make your own tweet on the site, and tune in on Friday the 26th to enjoy the symphony in full. Find it all on Tweetphony.
Citroën DS5 Twitter Race won Silver in ‘Social Media Campaigns’ at this year’s Lovie Awards, where Perfect Fools CEO Patrick Gardner also served in the jury (no connection, we swear!). The campaign involved live-streaming from inside a Citroën DS5 car driven according to directions tweeted by an online audience. Perfect Fools produced the campaign for Euro RSCG Amsterdam.
It’s not every day an entirely new category of camera launches across Europe, but that’s exactly what the Nikon 1 is. Perfect Fools was responsible for all digital activation elements of the campaign, which rolled out late last summer. The campaign just earned a silver at this year’s EACA Euro Effies – one of the world’s top awards for marketing effectiveness.
This September Swarovski will bring ‘Kingdom of Jewels‘ to women around the world, with an integrated global campaign that celebrates the brand’s new Fall/Winter collection, and incorporates brand strategy, social media and international activation. Swarovski worked with Perfect Fools on the initiative.
The campaign is focusing on 15 cities, from São Paulo to Shanghai, and also includes a global contest. To reflect the eclectic, baroque nature of the new collection, consumers are invited to enjoy being treated like ‘Royalty for a Month’ via a range of real-world and digital experiences in relevant areas: fashion, culture, music and nightlife. Additionally, in each of Paris, Hong Kong and New York the first 100 to visit selected Swarovski stores on September 1 will receive a special ‘Jewel’, which unlocks a range of VIP experiences in their cities throughout the month.
LG recently asked Perfect Fools to create a fresh and innovative new way of reinforcing the notion that the best things in life are even better in 3D. The result is ‘LG 3D Studio,’ an experimental platform set up to explore new possibilities of 3D experience. While ‘3D Newsfeed’ is the first in a series of LG 3D Studio creations, the brand is actively encouraging feedback and ideas for future experiments via the app and their Facebook page.
The first project ‘3D Newsfeed’ is an app that enables viewers to see their Facebook newsfeed in 3D. The application can be viewed via a 2D screen, but is best experienced on a LG Cinema 3D TV. PF experimented with every element of Facebook’s regular newsfeed: how posts are displayed, navigation, depth, movement, colours, liking and representing content on screen. Check it out here.