Take Me I’m Yours

October 20th, 2011, FoolPowered, Latest work

For all the love hungry people out there, Perfect Fools is happy to present Take Me I’m Yours – the Facebook app that says what you REALLY mean.

Interested in more than just plain old friendship, but don’t dare to take the next step? Just TM a friend and as soon as (but not until) they TM you back, you’ll both find out. It’s easy and completely free.

Try TMIY here.

(Big thanks to Hyper Island Manchester for the lovely TMIY film, and Daniele Fiandaca and Creative Social Labs for the original concept!)

Bahco World

October 6th, 2011, Latest work

Professional tool maker Bahco has just launched their new social hub – Bahco World – created by Perfect Fools. Here you’ll find the latest in the world of Bahco, including new products, ideas and inspirational portraits where Bahco is capturing extraordinary mechanics around the globe.

Visit Bahco World here.

Help us get to Austin!

September 2nd, 2011, Events

PF have proposed a panel discussion for next spring’s SXSW conference in Austin, Texas. The panel would explore Converse’s recently launched street art initiative, and feature PF Creative Partner Mark Chalmers, Converse VP of International Marketing Ivan Wicksteed and the internationally acclaimed street artist Ben Eine. Now we need your help to see that we make it there. 30% of the panel selection process is based on public voting, so if you have a minute please stop by the SXSW site here and give us your support. Many thanks from the Fools!

Nestea: Start-O-Matic

August 25th, 2011, Latest work

Encourage a friend to start something new with the latest in persuasive innovation — the Start-O-Matic facebook app, created with Wieden+Kennedy London for Nestea.

Single out a friend you think should get going on something, and invite up to eight mutual friends to contribute with photos and personalized messages and video clips. The app then assembles everything together with graphics and music from a selected theme into a ‘Start-O-Matic’ film, delivered straight to your unknowing friend!

Start something here.

PF captures a pride of Lions in Cannes

June 23rd, 2011, Awards

As of Wednesday evening the Fools claimed no fewer than five Lions at this year’s Cannes Festival, including two silvers (in Promo and Design) and a bronze (Cyber) for the Converse Canvas Experiment, as well as silver and bronze for Skittles Updater, produced by PF for TBWA London. Check out all the Cannes news here.

Skittles Updater picks up pencil at D&AD

June 17th, 2011, Awards

Skittles Update the Rainbow, produced by Perfect Fools for TBWA London, earned one yellow pencil and two nominations at last night’s prestigious D&AD Awards in London, where PF Creative Partner Mark Chalmers also served as Jury Foreman for Digital Advertising. Categories were Direct Response (Yellow) as well as Digital Advertising and Integrated/Earned Media (Nomination). More info about the awards here and about Mark’s jury duty here.

Unibet: Do you love to win?

June 17th, 2011, Latest work

Our new Do you love to win? brand film builds on warmth and humor to position Unibet as the Swedish gaming company. As every fan knows, sports and gaming are all about the highs and lows – about the simple joy that comes from risking and winning – any day of the week.

Gardner joins SoDA board

June 16th, 2011, People, Perfect Fools

PF CEO Patrick Gardner has joined the Society of Digital Agencies’ (SoDA) board of directors as representative for Europe. SoDA serves as a voice for digital marketing professionals worldwide with a mission to advance the industry through best practices, education, and advocacy. More about SoDA here.

Converse Canvas celebrates a great launch

June 13th, 2011, Latest work

With 800,000 new fans online and successful live trips to Paris, Berlin, Barcelona, Madrid and Milan, Converse’s new Canvas robotic shoe screen is off to an awesome start. To celebrate we’ve put together some of the best Canvas clips, including a look behind the scenes as well as shots of the events on the Champs-Elysées and in Mitte.


And a big thanks to our friends at Checkland Kindleysides for helping to bring the Canvas to life and keeping it in good shape at each of the live events.

Heghammar to lead Berghs advertising program

May 26th, 2011, Perfect Fools

Screen shot 2011-05-26 at 17.19.53

Stockholm-based Berghs School of Communication, named “World’s Best School” by Cannes Lions for the last two years running, recently appointed Perfect Fools’ Head of Production Fredrik Heghammar as their Program Director for Advertising. Fredrik will be responsible for leading course directors, curriculum planning and student coaching one day per week, beside his regular duties at PF. Prior to this Fredrik served as a Berghs course director for several years. More about his new role here.