Citroën: Twitter Race

November 16th, 2011, Latest work

Euro RSCG Amsterdam and Perfect Fools have created the world’s first Twitter Race. On November 17 Twitters users have the chance to win a new Citroën by tweeting the driver into where to go next, and then being the first one to re-tweet once the journey is up. The tool aggregates real-time tweets tagged with #ds5race, while a live videostream from inside the car will broadcast on the Citroën NL Facebook page. The event takes place in Amersfoort, Netherlands, and is part of the launch marketing activities for the new Citroën DS5.