Happy New Year!

December 31st, 2010, Latest work

Yota Snowpost

2010 is already nearing its end, so we would like to take a moment to thank everyone we’ve worked with during the past year and wish you one and all a Happy New Year! To give it extra oomph we’re sending our greeting via the Snowpost service we just launched for Russian telecom Yota, produced for Tesch London. Check it out here.

Bouygues – The Facebook Book

November 26th, 2010, Latest work

The Facebook Book

What if you could freeze a moment in your ever-updating Facebook life and put it on the shelf to look at 25 years from now? Like a photo album with notes and comments – not just yours, but from all of your friends. DDB Paris and Perfect Fools recently created a Facebook app that does just that for French telecom giant Bouygues. You can see a film about the app here.

The Facebook Book

H&M Holiday

November 16th, 2010, Latest work


Perfect Fools produced H&M’s online campaign for the holiday season 2010.

H&M and Unicef: Give a child the gift of clean water

Skittles dazzles the Guardian

November 15th, 2010, Press

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Today’s Guardian newspaper (UK) includes an article titled “Digital technology and social networking breathe new life into advertising” (MediaGuardian section, page 5). The article features the recent PF-produced Dazzle the Rainbow social effort for Skittles, along with some salient quotes about conversational marketing from our very own CEO, Patrick Gardner. Full text also available online here.

Mark Chalmers D&AD Jury Foreman 2011

November 10th, 2010, Events


Creative Partner Mark Chalmers has again been elected to the D&AD jury, this time as foreman for ‘Digital Advertising’. Read more about Chalmers and the D&AD Awards here, and hear President Sanky’s call for entries in many tongues here.

Patrick Sundqvist joins as Design Director

November 1st, 2010, Perfect Fools

Patrick Sundqvist

Perfect Fools is happy to announce that digital veteran Patrick Sundqvist has joined as Design Director. Patrick is trained in graphic design and photography but has also studied architecture at masters level. He started his own design firm, Supershapes, in 2002 (the same year PF was born!) and has also lectured extensively. In short Patrick brings a bag full of industry experience spanning back to the early days of digital. It’s needless to say we’re excited to have him onboard. Welcome Patrick!

Skittles — Update the Rainbow

November 1st, 2010, Latest work

Skittles — Update the Rainbow

Following ‘Dazzle the Rainbow’ Skittles has launched another social media first created by TBWA\London, Academy Films and Perfect Fools. Using The Super Mega Rainbow Updater Facebook fans visiting the UK Skittles page can post their current status update to a call centre operator. The operators read each update out loud before posting the video back to the user’s Facebook wall. The campaign will run for two weeks – although, like all good call centers, there will be scheduled opening hours and the office will be closed on Sundays.

Until November 13 you can try it out for yourself here.

Digital Advertising: new book now out from Creative Social

October 25th, 2010, Perfect Fools


Creative Social, the global creative cooperative co-founded by Perfect Fools Creative Partner Mark Chalmers, today launches its first foray into physical publishing: Digital Advertising: Past, Present & Future. This all-new anthology offers a rich haul of insights and ideas gathered from a large group of digital advertising’s leading practitioners including a chapter on the factors behind Sweden’s digital success by PF CEO Patrick Gardner (excerpt at Creativity Online). Be sure to get your copy today, here. And more information is available here.

Tony Högqvist@Interactive@Taiwan

October 25th, 2010, Events


For a second year running PF ECD Tony Högqvist joined Taiwan’s official Cannes Lions representatives for a three-day series of workshops and seminars dubbed Interactive@Taiwan, which he led together with fellow Swede Klas Lusth of Acne. The festival took place in Taipei earlier this month. In addition Tony also delivered a seminar on McDonald’s Dreaming in Mono at a related event hosted by Yahoo. More info available here (Mandarin).


October 25th, 2010, Latest work

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Creature USA recently tapped Perfect Fools to produce the ground-up relaunch of SeattlesBest.com, the new online home for Seattle’s Best Coffee, a featured brand within the Starbucks Corporation. PF delivered a dynamic, flexible and easy to maintain content-driven platform. The new site enables Seattle’s Best to engage a variety of target audiences – customers, potential franchisees and investors, press and more – in rich brand stories.