The PUMA Index – one of the Most Contagious 2009

December 23rd, 2009, Press

Most Contagious 2009

The PUMA Index web campaign PF produced for Droga5 is featured in Contagious Magazine’s annual newsletter.

Check out Most Contagious 2009 here.

The Fools wish you a Merry Christmas!

December 18th, 2009, FoolPowered

Grid On/Grid Off

An early Christmas gift from the FoolPowered lab to all our co-Photoshop-geeks:
Grid On/Grid Off.

Download and double-click the file to install it into Photoshop, then make your grid and put it in a layer group named “Grid”. Now you can flick it on and off by holding cmd+f1 and cmd+f2 respectively (ctrl for Windows).

Merry Christmas!

Sonia Rykiel Pour H&M

December 16th, 2009, Latest work

Sonia Rykiel Pour H&M

Perfect Fools produced H&M’s latest online campaign for the new Sonia Rykiel Pour H&M underwear collection.

Sonia Rykiel Pour H&M

Sonia Rykiel Pour H&M

Perfect Fools gets FoolPowered

December 7th, 2009, FoolPowered


Today PF announced the launch of our new house label for products and services created by us for us. FoolPowered puts existing Perfect Fools capabilities to work to explore promising new ideas as well as productify current Fools technologies.

A range of FoolPowered initiatives are now set to launch over the coming months starting with the online music playlist service, which enters public beta in December 2009. Further FoolPowered efforts will range from mobile applications to games, physical products and more.

FoolPowered is the perfect complement to Perfect Fools’ existing client services, allowing us to gather valuable insights and inspiration and grow our skills in ways which will further enrich our client offerings.

What’s up with Swedish digital?

December 1st, 2009, Press

Advertising Age

In today’s edition of Patrick Gardner proposes a new take on what drives advertising’s Scandinavian mavens. Check out the full text here.

Fools galore at Eurobest

November 30th, 2009, Events

Eurobest 2009, Creative Social session

Perfect Fools’ Mark Chalmers and Tony Högqvist tag-teamed with Great Works’ Ted Persson for a Creative Social session at advertising festival Eurobest in Amsterdam last week. The talk, themed ‘Digital is Dead’, took its own title literally, posing the question: if digital is dead, who is the murderer? By showing examples of some of their own mistakes they proposed that we should all learn from and stand up for our shortcomings. And that the biggest ‘digital’ sins are herd mentality, misuse of technology and siloed thinking.
Read more about Creative Social here and Eurobest here.

But Högqvist and Chalmers were not the only Fools on stage in Amsterdam. Foolishness was also represented by PF intern Sara-Lee Rost, who helped present the “Meet the Talents” session held by her digital alma mater Hyper Island. Sara-Lee joined several of her fellow Hyper students to talk about about “how the next generation of leading creatives will shape the industry.”

Epica Bronze for BBC Survivors Interactive

November 27th, 2009, Awards

BBC Survivors Interactive

The online entertainment experience BBC Survivors Interactive, created by Perfect Fools as a digital companion to the BBC One drama series Survivors, has won a bronze in Web at the Epica Awards.

See the full list of medalists here.

Creative Social San Francisco

November 27th, 2009, Events

Pixar Animation Studios

Last week 36 top creatives from across the industry gathered in San Francisco for the 10th Global Creative Social. Creative Social is an international digital collective that was co-founded by Perfect Fools creative partner Mark Chalmers, present at the event together with Perfect Fools Stockholm MD Fredrik Heghammar and New York MD Tony Sajdak.

The event added field trips to the normal agenda with visits to micro-roasters Bluebottle Coffee Co, distillation masters St. George Spirits as well as Pixar Animation Studios. The list of speakers included Brad Bird (Film director), Michael Giacchino (Composer), Tom Wujec (Innovator – see Tom on TED here), Erin McKean (American Lexicographer – also at TED here), Saul Griffith (Inventor), Mark Dwight (Founder of RickShaw Bagworks) and Craig Newmark (Founder of Craigslist).

Read more about Creative Social here and visit the Creative Social Blog here.

San Francisco

Sara Lee – Ambi Pur Natural Fragrances

November 20th, 2009, Latest work

Ambi Pur 'Natural Fragrances'

Together with G2 Amsterdam Perfect Fools created the ‘Natural Fragrances’ campaign site for Ambi Pur. This rich online product feature invites visitors on a virtual tour of Japan and the Nevada Desert where they can experience the sensations of the new Ambi Pur fragrances ‘Japan Tatami’ and ‘Nevada Desert Flower’ through a mix of sound, photography and animation.

Ambi Pur 'Natural Fragrances'

Converse Foot Locker – Always On

November 16th, 2009, Latest work

Converse FLE Always On

“Always On” is the new pan-European interactive online competition and social media campaign created by Perfect Fools to launch the new Converse Padded Collar Chuck Taylor All Stars range, available exclusively at Foot Locker. The competition keeps Converse fans on their toes with daily photo tasks that must be completed within a certain time period. In the final two days of the campaign the tasks increase to three per day so die-hard competitors have to be “Always On”, ready to go throughout the day.