We are the

FOOLS

We are the

FOOLS

We are the

FOOLS

Perfect Fools is an international creative agency that embraces the now and new to solve business challenges through innovation, communication and strategy.

Perfect Fools is an international creative agency that embraces the now and new to solve business challenges through innovation, communication and strategy.

FEATURED PROJECTS

Whats Up fools?

FEATURED PROJECTS

News

News

HackOff 2015: Let the Games Begin (9/10/2015) - A short teaser of the debuted Perfect Fools challenge, where colleagues team up in rival and colour tagged gangs to compete on one brief for one day. The HackOff.   Continue Reading
Häcka with Joep Beving (12/8/2015) - Joep Beving collaborated with Häcka for the warm up of Perfect Fools' new Amsterdam office space. A collaboration with inner space.Joep is part of Amsterdam’s music scene. Widely known for Massive Music, he is increasingly recognised for his composing and virtuoso piano performances. His debut album Solipsism inspired many a late night. Solipsism holds that the… Continue Reading
Our CEO Ann Ystén’s innovation strategy (1/20/2016) - Our CEO Ann Ystén's innovation strategy, published in the latest SoDA report, themed Digital Marketing Outlook ​The New Exceptionalism: Business Understanding The digitalization and mobilisation of business requires solutions that go well beyond the marketing department. While agencies can provide these solutions, too many of us don’t talk the language of business and therefore never get… Continue Reading
New Fools (1/29/2016) - Many exciting new projects are coming up here at the Stockholm office. Therefore we are very happy to welcome three new additions to our foolish team. From the left: Christel Franzén, our new Chief Financial Officer has long experience from finance and economics and probably the best laugh at the whole office. Josefine Enelid Roos… Continue Reading
Show us what you got (3/1/2016) - Two Fools are now sitting judges of the internet. Alex, our resident art directing photographer has joined the jury at the Awwwards, where he is looking for innovation & experimentation, his bonus points will be given to the designers who dare to break the norm.  Melissa, our resident art directing illustrator is a jury member… Continue Reading
Guldägget nomination (3/18/2016) - Yesterday we were nominated in Guldägget, the Swedish national advertising award, for our work with Peak Performance. Thanks! Continue Reading
Turning up the volume (3/30/2016) - We are very happy to say that we are the new global creative partner for Zound Industries, maker of Urbanears, Coloud, and Marshall headphones. We will be responsible for digital strategy, social media and experiential campaigns. The first project will launch in May. Stay tuned! Continue Reading
Nominated for a Webby (4/5/2016) - Our Magic Hour Pop-up Shops for Peak Performance has been selected as a nominee in the Advertising: Retail category in the Webby Awards. Vote now.   Continue Reading
New Fools (4/11/2016) - We’d like to welcome Björn Wigenius and Maria Elmqvist to our foolish office in Stockholm. Sushi-averse Björn is a superstar Copywriter who can solve a Rubik’s cube - but has yet to crack the code to successfully network at parties. A budding theorist, he thinks (spoiler alert) that Rey is a Skywalker, much to the chagrin of the… Continue Reading
#CatchMagicHour 2016 (4/15/2016) - We’re stoked to announce our Webby and Guldägget nominated campaign Catch Magic Hour is back for 2016 - with a brand new look and twist on the popular concept. For their new Spring / Summer collection, outdoor clothing brand Peak Performance are back with a vengeance. With their leaner, meaner attitude, we needed to transform… Continue Reading
Crowned by Kronans Apotek (4/18/2016) - Super excited to announce we'll be the new communication partner for Kronans Apotek! In a highly competitive retail industry we are looking forward to deliver differentiation through new and innovative ways of communicating this respected brand. Keep your eyes open for the first campaign launch this fall. Continue Reading
Catch Magic Hour catches a golden egg (4/21/2016) - We’re thrilled to announce we were rewarded with a golden egg at Guldäggsgalan for our Peak Performance campaign, Catch Magic Hour. For the uninitiated, Guldägget (or Golden Eggs) is a yearly awards ceremony devised by the Swedish Association of Communication Agencies, to award the best advertisements in the industry and celebrate creativity. First arranged in… Continue Reading
WEBBY. SET. GO! (4/28/2016) - Good times, we just won a Webby for Best in Retail 2016 with Peak Performance!   Continue Reading
Jesters, Copywriters and Art Directors, join Perfect Fools! (5/13/2016) - Perfect Fools is growing and looking for more creatives to join our friendly team. If you have a strategic mindset and enjoy telling world class stories, we'd love to hear from you. Apply here. ABOUT YOU You have at least five years of experience from an established agency. No matter if it was PR, digital… Continue Reading
Sweat soaked headphones take ‘limited edition’ to new level (5/31/2016) - We’re excited to launch our first campaign with Urbanears since announcing our partnership back in March. Urbanears is putting sweat in the spotlight, with limited-edition headphones up for sale drenched in the sweat of inspiring movement-makers from fashion, music, and sport. The Limited Sweat Edition is made in collaboration with seven stand-out individuals from music,… Continue Reading
Perfect Fools teams up with the Stockholm Open initiative (6/8/2016) - We’re proud as punch to say that we’re going to be working in collaboration with Stockholm’s Stad this year, as part of their Stockholm Open initiative. The enterprise invites 300 bright young people between the ages of 17 and 19 to work for three weeks at agencies all over Stockholm. Coming from Stockholm’s outermost districts,… Continue Reading
Rasmus Bjurström hired as Strategy Director (7/7/2016) - We're delighted to announce that Rasmus Bjurström will be joining this August to bolster our creative and strategic offering. Bjurström joins us from OMD Sweden where he was Creative Director; presiding over brands like PepsiCo, Orkla, Disney, Carlsberg, Asics and McDonalds. This year his #BikeMyTights campaign for Pierre Robert bagged a host of awards - a… Continue Reading
Avoid a world where data and insight terminates creativity (8/19/2016) - At Cannes Lions this year there was a sense of creativity under threat with tech talk dominating the agenda from VR and AI to IoT and drones.  But technology is the medium not the message and marketers will not go the way of chimney sweeps and UK MEPs just yet. With so many customer touchpoints… Continue Reading
Perfect Fools dials Magnus Ivansson’s number (9/7/2016) - We're thrilled to share that Magnus Ivansson - the brains behind the multi-award winning campaign The Swedish Number - is joining Perfect Fools this September to add his copywriting expertise to our growing creative department. Magnus is one of the most talked about creatives of this year - and you can't have missed his internationally-acclaimed campaign for the… Continue Reading
Datings toughest questions come to life in our new campaign for TV4’s Single life (9/15/2016) - Think you know ‘The Rules’? Think again. Single life in Sweden is no longer what it was. Dating apps have turned the tables on the usual rituals of Nordic love. Heavily influenced by the US, dating is now officially a numbers game, where all the players are reluctant to reveal their hand and their feelings.… Continue Reading
Perfect Fools and Kronans Apotek join forces to create new beauty campaign starring three unique Swedish influencers. (9/23/2016) - We’re delighted to share our first campaign in a series of collaborations with Swedish pharmacy Kronans Apotek. We were tasked with breaking away from the homogenous feel of high-street competitors and creating a brand promise that really resonated with modern Swedes. You don’t need to walk very far on the high-street to find a pharmacy.… Continue Reading
Perfect Fools hires Honesty art director Emil Jonsson (9/28/2016) - We’re happy to announce that Emil Jonsson is joining us as an art director. Emil will report to creative director Klas Lusth and be sprinkling conceptual magic on all of our shiny new business wins. Emil’s appointment follows the recent additions of copywriter Magnus Ivansson and strategic director Rasmus Bjurström.  You might recognise Emil’s name… Continue Reading
Bringing home the Gold in Svenska Designpriset (10/26/2016) - We’re thrilled to share that we just won a gold in the Svenska Designpriset, a contest celebrating the very best design in communication. Our app for SVT and Melodifestivalen was praised by the judges in the ‘Device and Tablet’ category as “a smart, pretty and loveable solution to a problem that created a huge 33,438,227… Continue Reading
Nominated in 100-wattaren (10/26/2016) - We are super excited about our nomination in “100-wattaren” - an advertising competition that awards communication with proven results. Our nomination is for the app “Vote with your heart” for client SVT/Melodifestivalen in the category “Innovative thinking of the year”. Read more about the case here. Keep your fingers crossed for us! Continue Reading
Copywriters, Perfect Fools needs you! (1/16/2017) - Perfect Fools is growing and looking for more creatives to join our friendly team. If you have a strategic mindset and enjoy telling world class stories, we'd love to hear from you. ABOUT YOU You have at least five years of experience from an established agency. The background doesn’t matter to us - PR, digital… Continue Reading
The Mello quiz challenge (2/1/2017) - We just can’t get enough of Melodifestivalen. But who can these days, right? Tallink Silja, being a Melodifestivalen sponsor this year, asked us to help them activate their sponsorship in a new innovative way. Melodifestivalen knowledge is almost a part of the Swedish general education. During the six weeks that the festival is on the… Continue Reading
We have updated the heart to 2.0 (2/3/2017) - Last year 10% of Sweden downloaded the app and voted with their hearts.  Now this years update of our beloved app for Melodifestivalen and SVT is available and ready for the first Mello show on Saturday.  Read more here.  Download the app on App Store here: https://itunes.apple.com/se/app/melodifestivalen/id947860957?mt=8 Download the app on Google Play here: https://play.google.com/store/apps/details?id=se.svt.melodifestivalen&hl=sv Continue Reading
Celebrate your memories and create a soundtrack of your life with 3 (2/9/2017) - In our new digital campaign for 3 you can share your memories connected to music in a nostalgic way. We all have those special songs that has accompanied the great memories in life. Graduation, that first big love, losing your virginity or roadtrips with friends. They follow us through life. When we hear a song… Continue Reading
Convert square metres to hectares in new campaign for TV4 (2/14/2017) - For the launch of the new TV4 show “Mandelmanns gård”, we created a concept around the desire to leave big city life behind for something more sustainable. The show is about the couple Mandelmanns who escape to the countryside in the south of Sweden where they live on what the land can yield. To get… Continue Reading
Our Mello app for SVT is nominated in Guldnyckeln (3/3/2017) - This week we received the great news that our “Vote with your heart”-app for Melodifestivalen/SVT is nominated in “Guldnyckeln” - a competition that awards insight, creativity and business benefits. Read more about the case here. Continue Reading
New campaign for Kronans Apotek embrace all aspects of life (3/10/2017) - Pharmacy communication can sometimes be a bit dull and dry with too many pointers. The concept “Embrace every part of you” was created in 2016 and aims to portrait a more human pharmacy where everyone is welcome.To break the norm, we’d rather show something that everyone can relate to; all the different aspects of what… Continue Reading
Our very own Julia Roberts (3/10/2017) - We are delighted to have recruited PR Manager Julia Robertson. Julia has a PR- and communications background from The University of Gothenburg and IHECS in Brussels. She previously worked at OakRiver and Post, creating PR magic for brands such as Moto, Åbro, Danica Pension, Fazer and Kronfågel. “Perfect Fools is an exciting agency with interesting… Continue Reading
We finally found her, our perfectly foolish copywriter (3/29/2017) - Ebba Körlof Sundberg joins our Stockholm team After studies at both Uppsala University and Berghs School of Communication, Ebba has worked her copywriting magic at Klirr, Acne and Animal. In 2013 she was awarded with a D&AD Yellow Pencil in Digital Advertising. She’s also got her own blog about communication at Resumé (Scandinavia's biggest newspaper… Continue Reading
Sparks fly between Battery Energy Drink and Perfect Fools (3/30/2017) - Perfect Fools have been awarded the global account for Battery Energy Drink, with a brief to reinvent its communication.We will steer the communications strategy for the brand across all channels - both owned and paid - including campaigns, activations and social media to help connect to consumers, as well as, identify cultural trends and interests… Continue Reading
Meet our new creative director (4/7/2017) - Patrick Dry is now part of Perfect Fools We’re happy to announce that Patrick joins our Stockholm team as creative director. This also means that Klas Lusth will step into the role as executive creative director. Patrick will steer and guide the creative teams to future glory while Klas will focus on developing our offer… Continue Reading
Trygg Hansa picks Perfect Fools (4/19/2017) - Perfect Fools feel honoured to have become lead agency for one of Sweden's largest insurance companies, Trygg Hansa. Trygg Hansa is one of the oldest, most well known brands in Sweden and was looking for a creative full service agency that would lead the brand through their digital transformation and build it even stronger for… Continue Reading
Perfect Fools + Svenska Spel = 13 rätt (4/20/2017) - We are very proud to announce the latest addition to our list of amazing clients: Svenska Spel. In a highly competitive pitch Perfect Fools was chosen to be the lead creative agency for Svenska Spels sportsbook brands including Stryktipset and Oddset. We’re grateful and, of course, very excited. Keep your eyes open for great campaigns coming… Continue Reading
Looking for a creative break? (5/3/2017) - Are you or someone you know looking for the best summer job ever? Maybe work with clients such as Kronans Apotek, Battery Energy Drink, Trygg Hansa or Svenska Spel? We’re now searching for a talented copywriter and art director who can join Perfect Fools this summer.Preferably you’ve already found your partner in crime and apply… Continue Reading
We’re looking for more Producers to join our team! (6/1/2017) - Are you an experienced Producer who can help Perfect Fools reach dizzying, all-new heights? Apply here ABOUT YOU Your experience is broad but you have a particularly good grip on the digital and film production process, from ordering to planning and all the way through delivery. You have at least three years of relevant experience… Continue Reading
Digital intimate products for Kronans Apotek (7/10/2017) - Turning your mobile phone into the hero instead of the mood killer. People aged 36-49 are the most dissatisfied with their sex life and many feel that they don’t have sex often enough. At the same time, studies have show that the mobile in general and screen time in particular is a contributing factor to the… Continue Reading
Perfect Fools is looking for an experienced designer. (8/16/2017) - Design is crucial in everything we do. We are now looking for a doer who understands the underlying strategy and can translate it into great design experiences. We expect pixel perfection, persistence and stamina to make sure projects aren’t just perfect in the end, but also move that extra mile beyond expectations. Our designers are… Continue Reading
Another kind of home insurance (8/21/2017) - Minnesmolnet (The Memory Cloud) secures your irreplaceable memories. Since the beginning of the year, Perfect Fools have worked together with Trygg-Hansa on a new communication concept with one ambition in focus; To dispel anxiety (skingra oro). As a first real example of the new concept, we’re now launching Minnesmolnet (The Memory Cloud) - a cloud based… Continue Reading
The ultimate way to prepare for the Premier League season (8/21/2017) - Stryktipset got football fans ready with iconic haircuts. As one of our first campaigns for Svenska Spel and Stryktipset, we are proud to present Premier Haircuts.The Premier League and the English culture have always been important to Swedish football fans. Every Saturday at 16:00, thousands of Swedes watch and bet on the weekend's round of… Continue Reading
Trygg-Hansa renames lifebuoys (8/21/2017) - Celebrating heroes who’ve saved lives. Thanks to private individuals courageous enough to intervene, 14 people are safely rescued by Trygg-Hansa's lifebuoys in Sweden every year. In order to highlight the significance of lifebuoys and get more people to act in cases of drowning, Trygg-Hansa and Perfect Fools renamed a number of lifebuoys, usually named after the… Continue Reading
High five! (8/28/2017) - Five new faces at Perfect Fools. New fools have joined after the summer: art directors Nayeli Kremb and Carl Larsson, copywriter Daniel Blomberg, senior producer Charlotte Zetterström and our new office manager Louise Christiansson. Nayeli have created campaigns like Mansplainingakuten for Unionen and Face tomorrow like a Swede for TCO. The creative duo Carl and… Continue Reading
Guilty of dancing with Halebop (10/11/2017) - It all comes alive when Halebop and Perfect Fools put their heads together. A huge welcome to the latest addition to the Fools’ family: Halebop! Our collaboration with the Swedish mobile operator took off this spring, and the first joint effort can be seen in the summer campaign: Guilty pleasures. The songs we secretly love and… Continue Reading
We Lovie it! (10/11/2017) - Vote with your heart selected as double winner in the 7th Annual Lovie Awards. Hurray!We're happy to announce that Perfect Fools together with SVT Melodifestivalen was a hit in the 7th Annual Lovie Awards. Our app Vote with your heart won both Gold and the People's Lovie Awards in the category Mobile Sites, Apps &… Continue Reading
How safe is your facebook profile? (10/13/2017) - Minimize the risk of burglary when you leave for vacation. To continue with the roll-out of the new communication concept for Trygg-Hansa with the ambition to dispel anxiety, we’re now launching Insynstestet: a simple digital test where you can test how transparent your facebook profile is. If you have a public facebook profile, your activities are… Continue Reading
Let’s keep our fingers crossed (10/19/2017) - Together with our friends at Halebop, we’re nominated in this year’s edition of 100-wattaren. Our collaboration with Halebop took off this spring, starting with the summer campaign celebrating guilty pleasures and ugly dancing.Now we’re proud to announce that we’re nominated in this year’s edition of 100-wattaren (Swedish Effies) with the campaign Guilty pleasures. The category… Continue Reading
The bread to our butter (1/12/2018) - We welcome Polarbröd to the family of fools Polarbröd is a family-owned company with roots in Älvsbyn since 1879.The company is majority-owned by the fifth-generation baker children Karin Bodin and Anna Borgeryd, who runs the business today. During the 44 years of the modern Polarbröd, the company has grown from a small family bakery into… Continue Reading
When the ball is literally dead (1/16/2018) - Oddset is one of Sweden's biggest sports betting brands with a history that stretches 31 years back. With the ambition to bring the players of Oddset closest to sport, we got help from some of Sweden's greatest sports’ heroes. Because who knows more about sport than former sport professionals? To prove and revive the concept… Continue Reading
The fantastic four (1/26/2018) - We’re kicking off the new year with some new faces at the office! Say hello to Maria Lundvall, our new Head of Accounts, our two new Designers Marc Scherlin and Antonino Ognissanti, and the Producer Michael Davinder. Maria has solid experience from the industry, coming from NORD DDB and the role as Business Director and… Continue Reading
A new fool at the office (1/26/2018) - Meet our new intern, Nils Lindgren After spending some years in the south of Sweden studying at Lund University, Nils decided to move back to Stockholm (hurray!). This January he starts his internship at Perfect Fools where he’ll be our PR-intern and part of our Strategy & Planning team for the next six months. In… Continue Reading
Now looking for a new planner / senior planner (1/31/2018) - The old saying goes, “curiosity killed the cat, but that didn’t stop the planner”. Ok, we added that last part. Perfect Fools is looking for another planner / senior planner to join our strategy team, a group of specialists within planning, PR and media.With new clients and new demands, our ambition is to grow our… Continue Reading
Want a foolish internship? (2/13/2018) - Perfect Fools is growing and looking for a Front-End Developer Intern to join our friendly team. If you are an energetic, enthusiastic, and eager to learn professional, we’d love to hear from you. Who are you? Maybe you’re a student and is looking for an internship; or maybe you have taken your degree and want… Continue Reading
Aiming for the golden keys (3/2/2018) - We are not nominated in one, but two categories in this year's edition of Guldnyckeln. Proud fools! Together with our client Kronans Apotek, we created Lustnoveller (Erotic Short Pods) in order to make the mobile a new source of desire for the relationship. The category is "Health and medical care". Our second nominee is Insynstestet (The… Continue Reading
Perfect Fools runs with Nike Europe (3/28/2018) - Perfect Fools helped Nike to launch one of their most important running innovation in several years, Nike React, on Europe's biggest markets. Today, most purchase decisions are made from recommendations, and online-reviews affect consumers and buyers more and more. With that insight, Nike invited experts from Nike Europe's most important reseller brand, Intersport, to let… Continue Reading
Let’s get that Webby! (4/4/2018) - Together with SVT Melodifestivalen we’re nominated in this year's edition of The Webby Awards. Our collaboration with SVT and Melodifestivalen took off a few years ago and resulted in the successful app ’Vote with your heart.’ We're now happy to announce that once again we have received a nomination for our app, this time in this year's edition of… Continue Reading
Copywriters and art directors, join Perfect Fools! (4/9/2018) - Perfect Fools is growing and looking for more creatives to join our friendly team. If you have a strategic mindset and enjoy telling world class stories, we'd love to hear from you. ABOUT YOU You have at least three years of experience from an established agency. No matter if it was PR, digital or traditional… Continue Reading
Looking for a creative break? (4/30/2018) - Are you or someone you know looking for the best summer internship ever? Maybe work with clients such as Kronans Apotek, Polarbröd, Halebop, Trygg Hansa or Svenska Spel? We’re now searching for a talented copywriter and art director who can join Perfect Fools this summer. Preferably you’ve already found your partner in crime and apply… Continue Reading
Perfect Fools walks with Janne Andersson (5/21/2018) - Nearly every day the Swedish national coach Janne Andersson walks from his home on Lidingö to his office at Friends Arena in Stockholm. And every morning he thinks, analyses and plans for this summer’s championships in Russia. With the insight that every football fan has opinions and knowledge that could potentially make the difference, Perfect… Continue Reading
IQ picks Perfect Fools (5/25/2018) - During the spring, IQ conducted a comprehensive procurement for the mission as a communications partner. The mission and cooperation involves a holistic approach to brand communication, both strategically and creatively.In a media landscape that requires a strong digital presence, the brief was to find a partner who could take the successful communication to the next… Continue Reading
Parents get daily weather report from kids (6/1/2018) - As summer’s approaching parents need to think a little extra about their kids’ sun protection. The sun is not only dangerous in connection with sunbathing and beach activities but also in everyday situations like on the schoolyard. Therefore we developed the campaign ‘Barnleksrapporten’ together with Kronans Apotek.Through a unique server solution, we generate personal and… Continue Reading
Kevin Krooks winner of Portfolio Night (6/4/2018) - The 23rd of May it was once again time for the global event Portfolio Night created by The One Club for Creativity. This year arranged by Perfect Fools. Nearly 100 students showed their portfolios for the 25 creative directors who participated. Like previous years, an "all-star" was announced who will go to New York in August… Continue Reading
Oddset asks Jimmy Durmaz how Sweden wins gold in Russia (6/12/2018) - Summer’s world football championship in Russia is approaching, a championship where Sweden is entering as an underdog. In our latest campaign for Oddset we asked the national midfielder Jimmy Durmaz how Sweden wins the gold. The campaign is part of "The one who knows the most wins the most," a concept that Perfect Fools released… Continue Reading
Walk the streets of Gothenburg with those who live there (6/20/2018) - No one knows the streets of Gothenburg better than those who live there. That’s why the street paper Faktum, sold by homeless people, launched “Street talk” where their vendors conduct guided tours around the city.Between the 15th to 17th June, Gothenburg locals and tourists alike could follow Bernhard, Eija and Johan on a city walk… Continue Reading
The football jersey for fans with two national teams (6/21/2018) - To pay homage to the over 100,000 Iranians living in Sweden, supporting both national teams in this year’s World Cup, the Swedish betting company Oddset sewed the two countries’ jerseys into one garment.Depending on which team is playing, you can easily turn the jersey to the side you want to support. The limited edition jerseys… Continue Reading
Perfect Fools competes in DN Reklamcupen (6/28/2018) - Dagens Nyheter, abbreviated DN, is a daily newspaper in Sweden who every year arranges the advertising competition DN Reklamcupen. This year Perfect Fools is competing.  DN Reklamcupen is a competition where agencies show their most creative sides in a cup format. This year Perfect Fools competes together with Kronans Apotek in the first round. The… Continue Reading
Get out and play (8/16/2018) - To encourage children to spend more time outdoors, we’ve launched the app 'Djur På Tur' (eng: Animals On Tour) with Polarbröd. A mobile game where you collect animals and release them where they belong - in nature. Fresh air and wide open spaces - it’s well known that it’s good for your health to be… Continue Reading
Different generations with mutual love for Stryktipset (8/27/2018) - In Sweden there are over 750,000 ‘Stryktippare’ (people betting on english football with Stryktipset) in a wide range of ages. Everyone with their own experiences of the English football. In our new campaign for Stryktipset we focused on the differences between the generations together with the strong mutual love for the sport! The love for… Continue Reading
Halebop, you look great! (8/29/2018) - Hooray! We’re nominated in this year’s edition of Svenska Designpriset (Swedish Design Awards) for best visual identity for Halebop!  Together with Halebop and Futurice, we’re nominated by the jury of Svenska Designpriset in the category ‘Identity - Graphic identity’. Now on it’s up to the Swedish public to decide who wins. Don’t forget to vote… Continue Reading
Let’s keep it tidy (9/11/2018) - Say hello to Freska! The latest addition to our fantastic list of clients. Freska is one of the fastest growing companies in home services in the Nordic region with an estimated net sales of EUR 10 million this year. With a long-term vision of changing the cleaning industry with the help of digitization and human… Continue Reading
PF (9/17/2018) - We’re kickstarting the fall by growing our PR expertise. Say hello to our new PR pros Nicolina Jonsson and Joakim Ohlsson, plus get to know them a little. Nicolina comes from Jung Relations, where she’s worked as a consultant and planner for the last five years. Among many projects, she has worked with “Den nya… Continue Reading
Lovie’s in the air (9/20/2018) - Wow! We’re nominated x3 in this year’s Lovie Awards – please help us with your vote!  We're proud to be nominated in three categories in this year's edition of The Lovie Awards. 'Janne Walk' together with Oddset is nominated in the category Social, Entertainment & Sport. ’The Jr. Forecast’ together with Kronans Apotek is nominated in the… Continue Reading
More fools at the office (10/3/2018) - Three new talents have joined us! Say hello to Sebastian, Fabian and Cattis. (Don’t they look happy to be here?) Sebastian Snygg (yes, it means ‘handsome’ in Swedish) joins as a copywriter from DDB Stockholm / NORD DDB where he’s been working with clients like McDonald's and Elgiganten. Fabian Lakander joins as an art director… Continue Reading
There’s a day after tomorrow (10/10/2018) - For almost a year now we’ve been working on a new brand strategy together with Polarbröd, and we’re happy to finally share the results!  Under the new concept “Gör världen lite godare” (Make the world a little better/tastier) we present a new brand film and campaign “Det är en dag imorgon också“ (There’s a day… Continue Reading
Lovie loves Perfect Fools (10/11/2018) - We’re the most awarded Swedish agency in this year’s Lovie Awards. The Lovie Awards has been honouring the best of the European internet since 2010 and we’re very proud to receive three awards in this year’s competition. Jr Forecast, together with Kronans Apotek, was awarded Gold in the Online Advertising; Social Media Marketing category, as… Continue Reading
Hello Justin and Antti (10/29/2018) - We welcome two new fools at the office: a doctor and an architect. We’re proud to announce that Antti Vassinen and Justin Colavita have joined Perfect Fools to broaden and sharpen our Media and Data business.Antti takes on the role as Media and Data Director while Justin is our new Campaign Architect. Antti has a… Continue Reading
Nominations for ‘Street talk’ and ‘Janne Walk’ (10/29/2018) - We’re honored to receive two nominations in this year’s edition of 100-wattaren, and two(!) in the Spinn awards. What a week! Together with Faktum, we received two nominations for our project Street talk in 100-wattaren and one in the Spinn awards, where we also received a nomination for the Janne Walk together with Oddset! Wow,… Continue Reading
Halebop’s good looks charmed the jury (10/30/2018) - We were awarded with a silver in this year’s edition of Svenska Designpriset.  Together with Halebop and Futurice, we were nominated by the jury of Svenska Designpriset (Swedish Design Awards) in the category ‘Identity - Graphic identity’. And we won a silver! We’re extremely proud of helping the telecom industry look and feel a little… Continue Reading
Perfect Fools is looking for an experienced designer. (1/7/2019) - Design is crucial in everything we do. We are now looking for a doer who understands the underlying strategy and can translate it into great design experiences.We expect pixel perfection, persistence and stamina to make sure projects aren’t just perfect in the end, but also move that extra mile beyond expectations. Our designers are a central… Continue Reading
Everyday jackpots in new campaign for Svenska Spel Casino (1/14/2019) - Svenska Spel is launching their first online casino and we are proud to have worked closely with them to create a launch campaign (extra)ordinaire. National gambling and betting company Svenska Spel has, after the re-regulation of the Swedish gambling market 1st of January 2019, launched it’s first online casino. The casino offers a safer and… Continue Reading
One Show x 5! (1/16/2019) - 2019 is off to a great start with five nominations in The One Show! Together with our friends at Oddset we’re nominated for Janne Walk in the categories ”Branded Entertainment” and ”Interactive & Online”, and for One Heart, Two Teams in ”Direct Marketing”. Together with our favourite pharmacy, Kronans Apotek, we’re nominated for The Jr. Forecast in… Continue Reading
A new Lööf in our Fool’s garden (3/13/2019) - Let us introduce our new colleague Johan Lööf, our new perfectly foolish producer here at Torsgatan 2. Johan joins from JCDecaux and before that, OMD, where he’s worked as a project manager and producer. He has worked with productions for Pepsico, Svenska Spel, Google, Hemköp, Renault and McDonalds. – How I ended up at Perfect Fools?… Continue Reading
Going for gold! (3/13/2019) - We’re happy to share that we’ve been nominated in several categories in the competitions Guldnyckeln and Gyllene Hjulet. In Guldnyckeln we’re nominated in the category ”Data” and ”Health” with The Jr. Forecast for Kronans Apotek and the category ”Community service, Education and Non-profit” with the campaign Gatuprat for Faktum. Our brilliant colleague Fabian Lakander is also… Continue Reading
Let’s put all eggs in one basket! (3/22/2019) - We're eggstatic to be nominated x3 in Swedish Guldägget (The Golden Egg awards)! Together with our friends Faktum, we're nominated in the Innovation category for "Street Talk". With beautiful Halebop we're nominated in the Design identity category. And along with awesome Oddset we're nominated int the Outdoor category for "Janne Walk". Cross your fingers for… Continue Reading
We’re introducing the world’s first virtual sports anchor (5/20/2019) - In "Grönborg Live" we've digitally cloned Sweden's ice hockey head coach and equipped him with AI, writing a new chapter in TV history. Together with our friends at Oddset we've launched the Youtube show "Grönborg Live", in which Sweden's national coach Rikard Grönborg has been transformed into a virtual sports anchor to report around the… Continue Reading
Nominations for Grönborg Live (10/25/2019) - "Grönborg Live" is nominated in three categories in Spinn and in one category in 100-wattaren. Although the Swedish ice hockey head coach Rikard Grönborg may have come up short in this year's World Championships, his virtual clone still have a chance at winning some medals. Watch the case film and cross your fingers for us… Continue Reading
Awarded in Spinn and 100-wattaren (12/19/2019) - We are all happy, proud and excited that "Grönborg Live" received two Spinn awards and a 100-wattare! A big thanks to the juries, our friends at Oddset and, of course, to (the real) Rikard <3 Learn more about the case here. Continue Reading
Shortlisted in One Show (1/16/2020) - The new decade is off to a great start with Grönborg Live being shortlisted x4 in the One Show. Cross you fingers for our own special virtual sports anchor to pick up a pencil in one, some, or all of the categories: Branded Entertainment, Social Media, Film and IP & Products. Continue Reading
Kvarterskompis.se (4/1/2020) - The covid-19 virus has had a devastating impact on society since its outbreak. As local small businesses are among those who are hurting financially, we created the non-profit initiative kvarterskompis.se to make it easier for people to financially support them. As a small business owner, it's easy to register your Swish number using the platform… Continue Reading
Say hello to Tobias! (5/11/2020) - Tobias Brandt, the new Strategy Director at Perfect Fools, is in the office! Well, technically we’re not working at our regular office right now, but Tobias is taking on the role of leading and developing the strategic work of Perfect Fools from his home office. Tobias joins us from Grow, where he served as Head… Continue Reading
It’s raining Gig (6/10/2020) - We teamed up with our client Halebop and singer Daniela Rathana to create this year's "sommarplåga" - a new version of the classic tune 'Regn hos mig'. Why? Well the Swedish summer is not all sun and fun. There are more than a few rainy days where we spend our time inside. So whenever it rains this… Continue Reading
Introducing: Stryktipset League (9/10/2020) - Since the 1930's, hundreds of thousands of Swedes have made it a ritual to submit their pool betting coupons every Saturday, picking the correct outcome on a coupon featuring 13 English football matches. The ritual is also known as Stryktipset. Together with our client Svenska Spel Sport & Casino, we created the platform Stryktipset League.… Continue Reading
Vive le PIX! (9/21/2020) - We are helping our client Svenska Spel Sport & Casino to enter the horse betting market and launch their new sub-band Svenska Spel Trav & Galopp, offering betting on Swedish, French and other international horse racing. By collaborating with the French betting company PMU, Swede’s will now be able to bet on Europe’s biggest horse… Continue Reading
Blurred (guide)lines (10/7/2020) - Even though Sweden has managed to stay relatively open this past six months, there's been clear guidelines and recommendations on how to behave in order to stop the spread of covid-19. But when we drink alcohol, these guidelines become somewhat blurry, and we are much more likely to forget to follow them. Together with our… Continue Reading
Nature or nurture? (10/13/2020) - What determines if you become a successful athlete? Is it your DNA? The environment you grow up in? Or does practice make perfect? We delve into the question together with Oddset and Swedish long jump star Michel Tornéus in this new ad. Have a look! https://www.youtube.com/watch?v=eFMr6ClB3vY&ab_channel=SvenskaSpelSport%26Casino Continue Reading
Shortlisted x2 (12/15/2020) - We're happy, proud and excited to be shortlisted in 100-wattaren together with Stryktipset and Halebop. Stryktipset is shortlisted in the "Long term branding" category and Halebop is shortlisted in the "Consumer Multi" category with the campaign <3 Regn. We're all feeling lucky to be working with clients like these! Continue Reading
Christmas Carol Commentary (12/16/2020) - The 26th of December, known as "Boxing Day", is a traditional day of football in Great Britain. The whole family gather to watch teams from the Premier League and The Championship play eachother. However, this tradition is not as rooted in Sweden. As this year's "Boxing Day" falls on a Saturday, many Swede's who bet… Continue Reading

Perfect Fools

Torsgatan 2
11123 Stockholm
Sweden

New biz

Ann Ystén (CEO)
ann@perfectfools.com

Ann Ystén (CEO)
ann@perfectfools.com